Freelancer profile translated to English.
Back to original languageAbout Julie
My job, to get messages across.
Not just any message. Yours. The right one. To the right audience. At the right time.
My allies:
Words. Those that summarize your identity in a slogan and enhance your story.
Images. Those that grab attention. Capture attention and aid in memorizing your messages.
Strategies. Above all. Those that orchestrate your public speaking. Define meeting points with your targets. And the means to get there.
I work on your communication. With desire. With passion. I put my whole heart into it.
Every day, I train. I stay informed.
I redouble my efforts. To grow. To learn. To understand trends.
To find the precise accuracy. And put it at the service of my clients.
Alone or with others (shout out to my great network of creatives).
From concept to the production of communication tools.
Talk to me about your challenges. Your projects. About you.
Let's meet... it's as easy as pie.
Julie.
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km)
Experience
- FreelanceCommunication Consultant • Strategy • Digital • Brand Content 🚀CONSULTING AND AUDITSOctober 2017 - Today (8 years and 8 months)Marseille, FranceMy offer at your company's service:Consulting and strategyBrand strategy and brand platformContent strategyCommunication strategy: audit and recommendationsCommunication plans: actions, planning, budgetWritingNamingPrint materials: Press kits and releases, talking points, flyers, brochures...Web writing with SEO optimization: newsletters, articles, web pages...DigitalAudit of existing situation and recommendationsCommunity managementContent creation (visuals + writing)
- PharmabestMarketing Project ManagerPHARMACEUTICALS INDUSTRYJuly 2018 - January 2019 (6 months)1️⃣ IMPLEMENTATION, DEPLOYMENT AND MONITORING OF MARKETING PROJECTS🎯 Home medicine delivery service, in partnership with La Poste🎯 Melanoma cancer prevention service in pharmacies, in partnership with La Roche-Posay laboratory, NHCO and the National Union of Dermatologists and Venereologists (SNDV)• Propose, recommend and implement the strategy and operational marketing mix for the services• Manage service providers and write technical and creative briefs: communication/web/press relations/product agencies etc.• Anticipate problems, plan solutions and optimize commercial strategies.• Ensure the proper implementation of the service with member pharmacies (team training, provision of communication tools and talking points...)• Build reporting tools and ensure follow-up2️⃣ PRODUCT LINE DEVELOPMENT:• Analyze pharmaceutical/cosmetic/wellness market trends and ensure competitive intelligence• Build marketing dashboards: monitoring sell-in, sell-out data, stock levels...• Propose areas for improvement for existing products• Ensure good daily management of the product line (stocks, catalogs, promotional items…)3️⃣ SALES POINT ANIMATION• Participate in the implementation of marketing operations (Black Friday, year-end holidays...)• Monitor trade marketing operations• Implement POS materials4️⃣ PHARMASCIENCE WEBSITE MANAGEMENThttps://www.pharmascience.fr/- Write product descriptions- Create content (sliders, images, articles...)- Monitor the integration of new products and news5️⃣ SOCIAL MEDIA ANIMATION- Content creation (visuals, writing, infographics...)- Topic suggestions- Monitoring
- Groupe La PosteCommunication OfficerLOGISTICS AND SUPPLY CHAINSeptember 2014 - September 2017 (3 years)1️⃣ STRATEGIC COMMUNICATION🎯 Support the launch of new services (passing the driving test with La Poste, new local services...) and transformative projects• Develop internal and external communication plans• Implement communication actions aligned with the previously defined strategy and analyze the effectiveness of actions• Produce strategic content to support leaders in their public speaking: talking points, arguments, presentations, memos...2️⃣ INTERNAL COMMUNICATION🎯 Ensure good information flow and seek employee buy-in (=5000 postal workers), support the action plans of the DAs (commercial, HR, CSR, QWL, OSH...)• Writing articles, interviews, success stories in the internal newspaper (monthly, +16,000 readers)• Sending newsletters on news and highlights (weekly, for strategic managers and the Executive Committee)• Organization and facilitation of information meetings (monthly, 200 participants)• Organization of events (<600 participants): institutional, seminars, incentives...• Intranet management: topic selection, writing and online publication...• Management of local communication (training of communication managers, audit and diagnosis of operational communication)• Creation of turnkey communication kits for operational communication managers
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Education
- Master 2 / 360 Communication StrategyEuropean Communication School2017Analyse stratégique et communication 360 Communication institutionnelle, de marque, interne, externe, évenementielle, éditoriale, culturelle. Stratégie digitale. Politique de partenariats. Conception-rédaction. SEO. Marketing brand&retail. Design graphique.