Freelancer profile translated to English.

Description

Specializing in growth marketing, I help startups and companies scale through a powerful growth strategy:

- Existing audit

- Implementation of automation to avoid losing any leads or customers

- Creation of your cold outreach campaigns to make your offer known to your key personas

- Lead nurturing to facilitate the work of your sales teams and mature the purchase decision before the sales meeting

- Content creation: content is essential to build trust with your leads and provide them with maximum value, especially before the sales pitch

- Customer reactivation and loyalty campaigns: acquiring a new customer is much more expensive than retaining an existing one, so a loyalty strategy is essential to keep your existing customers.

- Hubspot onboarding

I helped one of my clients sell their new SAAS solution by implementing cold outreach campaigns, landing pages with associated use cases... This allowed them to acquire 17 new customers in 1 quarter and then upsell to a third of them.

I helped another client to offer their solution in a new market through impactful growth campaigns: 4 new key accounts signed.

Whether it's supporting you in implementing these strategies and enabling you to be autonomous afterward, or reinforcing your team, contact me and let's define together the tailor-made solution that will allow you to accelerate!

Having also held Head of Marketing positions during my career, I will also be able to support you more broadly on your marketing challenges.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Lille (up to 50km)

Powerling
Growth Marketing Manager
CONSULTING AND AUDITS
March 2025 - April 2025 (1 month)
Lille, France
Outbound:
- Cold emails via Apollo,
- Nurturing via Hubspot
- Newsletters

Inbound:
- Expert content creation: blog posts, Linkedin posts
- Landing page creation

Automation via Hubspot
Done
Head of Marketing and Acquisition
CONSULTING AND AUDITS
May 2024 - December 2024 (7 months)
Lille, France
Done is the intermediary for donations between companies and associations.

Responsibilities:

- Management of a team of 4 people
- Member of the executive committee
- Strategy, planning, and management of 360 marketing campaigns (growth marketing, SEM, cold emails, social media, press relations, Linkedin, Meta & Google ads, etc...)
- Definition of personas and personalization of content strategy
- Webinar organization
- Customer loyalty and win-back campaigns for lapsed customers
- Deployment of a customer referral program
- Event management: organization of trade shows
- Guardian of branding and brand image consistency

Achievements:
- Reactivation of 60% of lapsed customers
- Development of our presence with fashion industry players through a dedicated campaign (4 new major clients acquired)
SkillX
Marketing Manager
October 2020 - April 2024 (3 years and 6 months)
SkillX is a digital services company specializing in cloud & cybersecurity. Responsibilities: Execution of growth marketing campaigns: scraping, message writing, and cold outreach sequence creation. Definition of the company's marketing & communication strategy: editorial calendar, social media management, content creation (video, photo, podcast), press relations, print materials. Achievements: Publications in numerous newspapers (print, web, TV) Website redesign, blog creation Employer brand development