About Julien
Freelance WordPress Webmaster since 2015. I design and redesign custom WordPress sites to help SMEs, SaaS, and large companies transform their online presence into a business lever.
French
Native or bilingual
English
Fluent
Experience
- KeypersWordPress Redesign - High-End Moroccan GuesthouseREAL ESTATEApril 2026 - June 2026 (2 months)Paris, France🌐 WordPress / Elementor Redesign: chaharmahal.comHigh-end guesthouse, targeting the premium Parisian and international market.The challenge: regain control of the direct booking channel to reduce reliance on OTAs (Booking, Expedia) which charge 15-25% commission on each night, while modernizing the visual image to meet the expectations of high-end international clientele.Services provided:🎯 Project Scoping: analysis of the existing site, audit of current booking channels, definition of priority business objectives📐 Figma Mockups: immersive design approved before integration, high-definition photographs at the center of the experience, visual journey that transports the visitor into their stay before booking🔧 Custom WordPress Development: pixel-perfect Elementor Pro integration, mobile-first responsive design, architecture designed for scalability (multilingual, room catalog expansion)⚡ Photographic Optimization: systematic conversion of visuals to WebP format (quality preserved, file size reduced by 2 to 3 times), progressive loading, Core Web Vitals maintained despite high photo density🛎️ Direct Booking Module: integration of a booking engine on the site, simplified checkout (dates → room → secure payment), no redirection to a third-party platform, synchronization of availability with OTAs Booking and Airbnb.Results:→ Site redesigned in 6 weeks for €2,250 HT→ Direct booking engine operational→ Potential savings on OTA commissions: €4,500 to €7,500 / year→ Luxurious showcase aligned with the guesthouse's standingFor a high-end hotel, a website is not a decorative showcase: it is a direct distribution channel that must compete with Booking in terms of experience quality to recover OTA margins. This business logic structures the entire redesign.
- TSL BUSINESSComplete WordPress Redesign - B2B Construction SaaSSOFTWARE PUBLISHINGFebruary 2026 - June 2026 (4 months)Paris, France🌐 Complete Redesign: progbat.comSaaS editor of all-in-one software for construction tradespeople, VSEs, and SMEs (quotes, Factur-X invoicing, site management, scheduling)Services provided:🎯 Project scoping and project management: coordination with the ProGBat team and partners, management of back-and-forth communication🎨 Art direction and Figma mockups: 2 artistic directions proposed, 5 rounds of feedback on typography, custom illustration creation, hero section and visual hierarchy, desktop + mobile versions (in partnership with a graphic designer)🔧 Custom WordPress Development: pixel-perfect integration with Elementor, deliberately minimalist stack with only 6 plugins⚡ Performance optimization: Lighthouse Performance mobile increased from 34/100 to 96/100 (+62 points)📐 SEO-oriented editorial architecture: dedicated industry pages (plumber, mason, electrician, painter), Factur-X electronic invoicing pages for 2026, standalone landing page templates for SEA campaigns🔗 Connected marketing integrations: HubSpot (forms, chatbot, behavioral tracking), Google Analytics 4, Meta Pixel, LinkedIn Insight Tag, Trustpilot, Google Reviews, Schema.org (reviews, FAQ, videos).
- Silence.
On Malt
Complete WordPress Redesign for a renowned public speaking coach (+10,000 people coached)CONSULTING AND AUDITSDecember 2025 - March 2026 (3 months)Paris, France🌐 Complete WordPress/Elementor Redesign: coachingprisedeparole.frPublic speaking coaching website.The challenge: modernize the image, streamline the user experience, and boost organic visibility on Google.Services provided:🎨 Figma Mockups: complete UI/UX design submitted and approved before integration✍️ Conversion-oriented Copywriting: keyword audit, content structure redesigned, content writing🔧 Pixel-perfect integration with Elementor Pro: migration from Divi, full adherence to mockups on desktop, tablet, and mobile⚡ Performance: significant improvement of Lighthouse score (from 55 to 91) with WP Rocket, WebP image conversion, and code cleanup, 301 redirectsStack: Wordpress · Elementor Pro · Figma · WP Rocket
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Education
- Multimedia Project ManagerIESA Multimédia2014