Freelancer profile translated to English.

Description

Senior GTM and marketing operator, I help founders, executives, and funds accelerate their growth and structure their go-to-market. 15 years in C-level roles (CEO, CRO, CMO) in consumer, marketplace, and SaaS companies in France and the US: Airbnb, Veepee, Meero, Brainly, Indy.

Specifically, I help you define and execute your GTM strategy, build a scalable acquisition and revenue machine, reposition your brand, and integrate generative AI into your marketing and product operations.

What sets me apart: I am an operator, not a slide consultant. I have managed P&Ls, recruited and led teams, and delivered measurable results. As a member of the Claude Partner Network, I work in an AI-native mode, which accelerates every mission.

Types of missions: Growth & GTM diagnosis and plan, branding and positioning overhaul, revenue and acquisition structuring, strategic consulting for executive committees and funds, AI transformation support.

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

MIA Ventures AI-Native Operating Platform
Founder & Operator
January 2025 - Today (1 year and 5 months)
Paris, France
AI-native studio combining consulting, SaaS product building and angel investing.
- AI-native consulting practice: Advising European scale-ups on AI deployment, with two offers: (a) AI process automation for non-tech portfolio companies, (b) strategic clarity and north star definition for tech scale-ups.
- Multi-agent operating systems: Designed and deployed Arcane Studio, a multi-agent AI pipeline for brand strategy (Discovery, Brand Strategy, Brand Activation), and Uncap, an AI-powered growth plateau diagnosis methodology.
- SaaS products shipped: Sovereign-compliance SaaS for French wealth managers (Mistral, OVH/Scaleway, Qdrant stack); SaaS for SMB lead qualification; AI-powered fantasy football platform with paying users.
- Angel portfolio: 12+ angel investments in European and US tech, with active deal flow and operator support.
-Advisory & board roles
GenAI Branding Go-to-Market (GTM) Strategy Growth marketing
Indy SaaS FinTech (B2B / Prosumer)
General Manager / CRO & Board Member
January 2022 - January 2025 (3 years)
Paris, France
Steering company operations and revenue strategy to drive growth and profitability.
- Sales turnaround and revenue scale: As CRO, restructured the sales organization (team, process, segmentation, comp plans) to drive 3x growth in ARR over 3 years while improving unit economics (LTV/CAC > 4, Gross Margin > 75%). Direct leadership of the sales engine, not just marketing.
- Governance: Board Member during the €40M Series-C round.
- Brand and product transformation: Led full rebranding. Launched freemium offering (accounting, invoicing, business banking) and the market-leading product for property companies (SCI), reaching 100,000+ users.
- Organization: Full P&L oversight of Revenue, Marketing and Operations (120+ employees).
General Management Positioning Strategy Go to Market Marketing Strategy
Diffusely (formerly Meero) Global Marketplace for Visual Content
CEO North America & Global CMO
January 2018 - January 2022 (4 years)
New York, United States
Launching US operations from scratch and structuring Global Brand Marketing.
- CEO North America (NYC): Built the US subsidiary from zero to 130 employees in 15 months, including the full enterprise sales organization (AEs, sales engineers, account management). Full P&L, legal and HR ownership.
- Global CMO: Merged 4 siloed teams into a unified Marketing and Comms department. Designed and executed the global GTM strategy.
-Advisory role to the CEO on brand positioning and business development.
Marketing Branding Strategy General Management