Julien V.

In our daily work, we collaborate closely with managing directors and marketing managers who want to advance SEO internally but need an experienced sparring partner to make the right decisions.

Specifically, this means:

• Analyzing the starting position and competitive environment

• Identifying the biggest levers and prioritizing them by impact

• Delivering an action plan that the team can implement

• Supporting implementation with regular check-ins and content briefings

What our clients most frequently report back: finally having clarity on what should be done first and why.

I support my clients in their acquisition strategy to increase their brand awareness and generate more leads and online sales.

The goal is to implement an effective strategy on the various digital channels to increase traffic to their website and convert these prospects into new customers.

Depending on each client’s needs, I develop a SEO strategy (based on an audit and recommendations) that can be coupled with advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, as well as local and national partnerships).

I also make sure that the tracking of each activity is rightly implemented through standard tracking tools (Google Analytics 4).

Finally, I offer workshops and coaching to develop digital marketing skills and understanding of different tools within internal teams.

• Planning & designing the international digital marketing strategy and campaigns approach at Vorwerk (acquisition, engagement, retention)

• Manage team of digital marketers to deliver campaigns and go-to-market activities

• Establish and maintain scalable processes that ensure best practices for digital channels, paid media, and internal reporting

• Create models for campaign targeting, audience management and customer segmentation for digital engagement across all markets

• Define and own digital marketing goals and benchmarks, drive regular inspection to determine success of digital marketing initiatives and communicate those to larger team

• Developing and implementing effective search engine optimization (SEO) strategies. Managing offsite and onsite optimization projects and reporting on performance.

• Connect digital marketing initiatives and support direct sales strategy, communicate efforts and outcomes to key stakeholders and leadership

• Partner with centralized digital, and E-business teams to ensure alignment and appropriate leverage of resources, as well as advocate for unique technology (website relaunch) needs of team

• Recommend and implement A/B testing across all digital channels to continually seek inputs to guide channel optimization