Freelancer profile translated to English.
Back to original languageAbout Julien
Need a digital marketing expert to boost your business?
Startups, SMEs, large groups with a B2B or B2C product, I support you in your growth by creating a strong relationship with your prospects.
To do this, I implement marketing and content strategies based on value, in order to build lasting (and profitable) relationships.
**Specifically**, I intervene to:
- Define a coherent digital content strategy (SEO, social, influence,...).
- Create lead magnets that attract genuinely interested prospects.
- Write newsletters and emails with high added value (open, read, share).
- Design a high-performance sales funnel, from start to finish.
- Optimize your ROI by avoiding any advertising waste.
- Analyze the data to identify improvements.
My goal?
- Attract qualified traffic, especially organically (inbound).
- Promote your company and position it as a reference in its field.
- Generate quality leads and increase turnover.
You wish to:
- Reach prospects who are really interested in your solutions?
- Boost your ROI by reducing unnecessary costs?
- Design email campaigns that your customers will look forward to receiving?
**About me**:
Ten years of experience in marketing, branding and communication that have allowed me to work in agencies, as a freelancer and in start-ups, for B2B and B2C brands, both in France and internationally. I favor an ethical approach to marketing, focused on user experience and long-term value creation (opt-in, UX, no greenwashing). References: LOSC (Lille Football Club), Pernod Ricard, WeMaintain, Orange, ...
I am fully proficient in both French and English, allowing me to work effectively on international projects.
Let's discuss your projects and see together how to find the best solutions.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Tdah CornerDigital Marketing & SEO ConsultantHEALTH AND WELLNESSFebruary 2024 - Today (2 years and 4 months)Paris, FranceFor a digital platform dealing with neurodivergence in adults.
- Organic growth of the website from 0 to 12,000 visitors per month in 6 months with a bounce rate of 16%.
- Effective SEO strategy: 29 top 3 rankings and 40 top 10 rankings. On page, on site and technical optimization. Backlinks.
- Generation of +400 qualified leads/month via conversion strategies (lead magnets).
- Design of an editorial strategy focused on newsletter loyalty: 700+ subscribers, opt-in, 37%/month growth, 50+% open rate.
- WeMaintainGlobal Brand and Communication managerMay 2022 - March 2024 (1 year and 10 months)Paris, France
- Management of internal, external and brand communication in an international environment. Management of 3 people. PR in France and UK. B2B events.
- +112% increase in organic growth on B2B social networks (engagement >5.5%).
- Editorial strategy and writing of more than 150 contents/year for the site and networks.
- Rebranding to support growth objectives and product strategy (website & blog redesign, UX and guidelines).
- Development of customer cases and testimonials to strengthen the company's credibility and visibility.
- IndépendantConsulting Brand StrategistMay 2017 - November 2021 (4 years and 6 months)Île-de-France, FranceAs a consultant, I've helped agencies turn brand culture into high performing content, omni-channel strategies and brand activations. Pernod Ricard (Martell, Lillet, BIG, ...), Le Fouquet's, Lille Football Club, ...
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Education
- MASTÈRE II COMMUNICATION 360° - Title certified by the state of level I, Study of communication and mediaECS Paris2015MASTÈRE II COMMUNICATION 360° - Titre certifié par l'état de niveau I, Étude de la communication et des médias
- BACHELOR PROJECT MANAGER COM - Title certified by the state of level IIISCPA Paris2013BACHELOR RESPONSABLE PROJET COM - Titre certifié par l'état de niveau II
Certifications
- SEOlivementor2024