Freelancer profile translated to English.

Description

Aftermore than 10 years in CRMand 4 years in environments where every retention point mattered, I foundedFoxyrto put this expertise at the service of startups and scale-ups that want to build sustainable growth.

My playground: the complete user lifecycle. From onboarding to reactivation, including retention and monetization. I work on what happens after acquisition, where LTV and churn are truly decided.

What I bring concretely:a data-driven CRM strategy, automations that convert, precise behavioral segmentation, and the ability to identify churn signals before they become costly.

I have worked on mobile products with a high volume of users, in contexts where D1, D3, D7, and D30 metrics were not abstract indicators—they were the product's survival. I now apply this data obsession to your retention and growth challenges.

My expertise:lifecycle marketing, advanced segmentation, churn prediction, CRM A/B testing, onboarding optimization, automation flows (Braze, Klaviyo, HubSpot).

I work remotely, based in Bordeaux, and I work with clients all over France and internationally.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

TANGELO GAMES
CRM MANAGER / LIVEOPS
VIDEO GAMES AND ANIMATION
February 2022 - January 2026 (3 years and 11 months)
Barcelona, Spain
Full ownership of CRM strategy (lifecycle & LiveOps) across 2 international gaming platforms. Improved Day 1 retention from 2% to 8% (+x4) via targeted trigger messages. ~100 campaigns/month via Braze across 3 apps (email + push). 9% push open rate, above industry average (7.8%).
Customer Relationship Management (CRM) Customer Loyalty/ Retention Strategic Marketing Churn prediction Communication Strategy
AGORA
CRM MANAGER
ENTERTAINMENT AND LEISURE
October 2020 - March 2022 (1 year and 5 months)
Barcelona, Spain
Brand & communication strategy for 345,000+ members Built the entire onboarding journey from scratch ~10 A/B tests at 90%+ confidence
• · Email open rate 23% (vs avg ~20%)
Communication Strategy Customer Loyalty/ Retention Churn Reduction Strategic Marketing Customer Relationship Management (CRM)
BLING
CRM MANAGER
May 2021 - January 2022 (8 months)
Barcelona, Spain
International CRM deployment: lifecycle, one-shot & automations Identified KYC onboarding blockers → +7/8% completion uplift