Description

I am an international sales leader, coach, and freelance consultant with over 15 years of experience building, scaling, and leading high-performing sales organizations across Europe and international markets.

I have held senior roles such as Head of Sales, VP Sales, and Sales Director in SaaS, tech, and B2B environments, managing teams of up to 25 people and driving multi-million-euro revenue growth.

My work combines strategic go-to-market design, hands-on sales execution, and deep coaching of leaders and teams.

I specialize in structuring sales operations, developing talent, and supporting founders and executives through periods of growth, transformation, and complexity bringing together commercial performance, clarity, and human alignment.

I currently put a very strong emphasis on people management, coaching, team development. A strong and confident team, leveraging the right AI backed tools is the best asset of a growing organisation.

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Unlock Your Mind
Founder & Principal Consultant
HUMAN RESOURCES
September 2025 - Today (11 months)
Berlin, Germany
• ● Founded and scaled an independent coaching and hypnotherapy practice from zero, building parallel B2C (individual transformation programmes) and B2B (corporate team-development) revenue lines.
• ● Delivering 35+ client sessions/month (15 coaching, 20 hypnotherapy) since Jan 2026; an estimated €4,000+/month revenue run-rate (~€50K annualised).
• ● Built the full commercial stack solo: brand and website, paid acquisition (Google Ads, EN/FR), a 13-week B2B content strategy, and GDPR-compliant client operations.
Coaching Team management hypnotherapy
AnyDesk Software GmbH
Team Lead → Head of Sales EMEA
September 2022 - February 2024 (1 year and 5 months)
• ● Promoted from Team Lead to Head of Sales EMEA within 7 months on performance.
• ● Built and scaled the EMEA sales organisation from a 7-person team to 25+ across 3 line managers (SMB, Enterprise, Resellers/KAE); owned €10M+ Net New ARR.
• ● Designed GTM and KPI structure for SMB, Mid-Market and Enterprise segments; launched cold outbound and push-marketing across Southern EMEA (FR, ES, IT, PT, GR, BE, UAE, IL, ZA).
• ● Delivered 150%+ of monthly ARR target (€200K) in the first 3 months as Team Lead.
• ● Coached team leads and senior sales reps weekly; led acquisition and renewal strategy on 100K+ ARR enterprise accounts.
Meetyoo Conferencing GmbH
Team Lead Enterprise Sales EMEA
October 2019 - August 2022 (2 years and 10 months)
• ● Launched and scaled sales and operations for France/Benelux, serving global corporate accounts.
• ● Recruited and trained a 6-person sales/account-management team; exceeded personal target 200%+ two years running.
• ● Signed framework agreements with L'Oréal, TotalEnergies and Natixis, securing recurring global revenue.
• ● Built multi-channel acquisition (direct, reseller, agency) and led cross-department localisation and marketing strategy.