JSFreelancer profile translated to English.
Back to original languageAbout Julien
SEA Consultant for over 7 years and with this agency experience, I am here to help you optimize and manage Google and Microsoft Ads accounts to get the most out of them and meet your objectives.
This involves:
- A tailor-made, results-oriented strategy (lead & retail)
- In-depth technical expertise (audit, recommendations, optimizations across the entire scope defined together)
- Daily monitoring and dedicated reporting (always based on your needs and the KPIs that matter to you)
I manage both strategy and operational aspects of the accounts, and I have worked on numerous issues that may be of interest to you and your business:
- Omnichannel (drive to store, point of sale management...)
- Margin-based management
- Lead generation
- Loyalty vs. new customer management
- Product feed management (audit, scoring...)
- Synergy with SEO
- Launching new markets (new country, new region...)
- Full funnel (awareness, consideration through the Google Ads ecosystem)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- RESONEOSEA ConsultantNovember 2021 - Today (4 years and 7 months)Paris, FranceManagement and optimization of SEA campaigns (Google Ads, Bing Ads):
- Analyze client needs and define relevant acquisition strategies.
- Create, configure, and manage Google Ads and Bing Ads campaigns.
- Monitor campaigns daily to optimize costs and maximize ROI (Return on Investment).
- Analyze campaign performance (CPC, CTR, ROI, etc.) and propose optimization actions.
Analysis and reporting:- Produce regular reports on campaign performance (primarily Looker Studio).
- Provide optimization recommendations and implement A/B tests to improve campaign results.
- Maintain constant awareness of tool updates and market best practices to stay at the forefront of innovation.
- Propose strategic recommendations based on data analysis and campaign results.
Portfolio: 4 clients50% e-commerce clients50% lead generationAnnual budgets managed: between €3 and €7 millionVarious issues managed: omnichannel, margin-based management, new customer management, new country development, feed & account audits, full funnel... - Agence79SEA ConsultantOctober 2020 - November 2021 (1 year and 1 month)Paris, FranceManagement and optimization of SEA campaigns (Google Ads, Bing Ads):
- Analyze client needs and define relevant acquisition strategies.
- Create, configure, and manage Google Ads and Bing Ads campaigns.
- Monitor campaigns daily to optimize costs and maximize ROI (Return on Investment).
- Analyze campaign performance (CPC, CTR, ROI, etc.) and propose optimization actions.
Analysis and reporting:- Produce regular reports on campaign performance.
- Provide optimization recommendations and implement A/B tests to improve campaign results.
- Maintain constant awareness of tool updates and market best practices to stay at the forefront of innovation.
- Propose strategic recommendations based on data analysis and campaign results.
Portfolio: 5-7 clientsVarious issues: lead generation, e-commerce management, qualified traffic, brand awareness... - iProspectSEA ConsultantJanuary 2018 - September 2020 (2 years and 8 months)Paris, FranceManagement and optimization of SEA campaigns (Google Ads, Bing Ads):
- Analyze client needs and define relevant acquisition strategies.
- Create, configure, and manage Google Ads and Bing Ads campaigns.
- Monitor campaigns daily to optimize costs and maximize ROI (Return on Investment).
- Analyze campaign performance (CPC, CTR, ROI, etc.) and propose optimization actions.
Analysis and reporting:- Produce regular reports on campaign performance.
- Provide optimization recommendations and implement A/B tests to improve campaign results.
- Maintain constant awareness of tool updates and market best practices to stay at the forefront of innovation.
- Propose strategic recommendations based on data analysis and campaign results.
Portfolio: 12-15 clientsVarious issues: lead generation, e-commerce management, qualified traffic, brand awareness...
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