Freelancer profile translated to English.

Description

Here you are... right here, and nowhere else. Not with my competitors. That's exactly what I'll do for you: make your brand so strong that your customers will come to it.

Two commitments:

Strategies, brand platforms, namings, brand taglines… accurate, business-oriented.
Concrete, useful work, carried out with particular sensitivity to your digital ecosystem.

My background:for over 15 years, I have been serving brands in France, Spain, and Canada, as a freelancer or for agencies like BBDO, Havas, TBWA, Elvis... where I was Director of Strategy, Creative Director, and Copywriter.

My specialty, brand strategy:working on brands to give them the substance they need to truly exist and achieve your goals. Often thanks to my favorite tool,the brand platform,brought to life in the real world and in your digital ecosystem.

What I do as a brand strategist:

*Positioning Audit and Strategy:competitive intelligence, benchmarking, strategic planning for projection.

*Strategic Foundations / Brand Platforms:raison d'être, mission, vision, brand insight, storytelling, brand discourse...

*Brand Identity:naming, brand tagline, personality, brand tone, storytelling, values, mission, key concepts, branding design...

*Sensitive Topics:CSR, internal communication, mobilization...

*Deployment:manifesto, strategic content, foundational texts, business hooks, tactical implementation, sales pitch.

All this usually starts witha workshop with your teamto understand your brand and its ambitions.

In short:I shape your brand, from the highest strategic vision to concrete deployment, on digital and elsewhere. Your brand is more effective, in fact.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 20km), Paris (up to 20km)

elvis.
Creative and Strategy Director
March 2020 - September 2021 (1 year and 6 months)
Lyon, France
- Strategic and commercial orientation of the agency
- Management of the creative team
- Creation: ideation of creative campaigns and innovative solutions
- Brand strategy: positioning, benchmarks, vision, and brand platforms
- Competitions, client relations...
Stratégie de marque & positionnement Planning stratégique direction de création Branding & Identity Ateliers collaboratifs
Freelance
Brand Strategist / Brand Platform - Corporate Purpose, Mission, Vision
September 2021 - Today (4 years and 11 months)
STUDY PHASE

- Audit of corporate, brand, and commercial discourse.
- Benchmarking and positioning
- Co-creation workshops

BRAND PLATFORM

- Corporate purpose, mission, and vision.
- Brand DNA
- Communication and business discourse strategy.
- Manifesto
- Operational deployment and promotion of discourse across digital ecosystems.

OTHER

- Naming
- Tagline

Clients: Banking & Insurance, F&B, Hospitality, Luxury, Retail, E-commerce, Start-ups, Higher Education, Industries, Real Estate, Tourism & Territories, advertising and digital agencies...
Ateliers de co-conception plateforme de marque Branding Stratégie de marque & positionnement Conception rédaction
TBWA\Corporate
Creative Director / Brand Strategist
September 2018 - March 2020 (1 year and 6 months)
Lyon, France
- Strategic and commercial orientation of the agency
- Management of the creative team
- B2B Creation: ideation of creative campaigns and innovative solutions
- B2B Brand Strategy: positioning, benchmarking, vision, and brand platforms, naming.
- Competitions, client relations...
Corporate Branding plateforme de marques Stratégie de marque & positionnement direction de création Stratégie de positionnement