Freelancer profile translated to English.

Description

Former strategy consultant, I specialize in market research (consumers, competition, pricing) as well as in the design and deployment of marketing strategies across digital and offline channels.

Through my past professional experiences, I have developed expertise in the following business sectors: Banking & Financial Services, Cosmetics, Food Services & Restaurants, Leisure & Entertainment, Sports.

My career has led me to work in various types of organizations, from startups to CAC40 companies, in both French and English.

Here are some examples of projects I have carried out:

Consultant to the Head of Strategy at Biologique Recherche for the creation of a 5-year plan
Management of LCL's digital marketing strategy (budget management, consumer segmentation, planning and management of Google Ads, Meta Ads & Linkedin Ads campaigns, reporting)
Due diligence on a target in the Food Service sector
PMO for a sports infrastructure construction project
"Go-to-Market" strategy for 5 international markets for Weezevent
Development and management of business plans for co-produced events for Disneyland Paris
Identification of sponsorship prospecting targets and commercial strategy for Paris Saint-Germain

In conclusion, I believe my enthusiastic personality, along with my rigor and work ethic, make me a pleasant person to collaborate with!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Weezevent
Senior Brand Manager
ENTERTAINMENT AND LEISURE
February 2024 - August 2024 (6 months)
Clichy, France
Daily management of a team of 3 people (Content Creation Manager, Communications & Events Manager and Growth Marketing Specialist) in charge of delivering elements to ensure our brand presence in France and internationally
Development of a strategy based on a detailed performance review to coordinate our launch in international markets
Creation of a process to improve sales reps’ LinkedIn presence
Ad-hoc support for Sales team with dedicated notes on complex topics or completion of commercial presentations
Nova Consulting
Strategy Consultant
CONSULTING AND AUDITS
September 2021 - December 2023 (2 years and 3 months)
Paris, France
Completion of market analyses (dynamics, segmentation, trends, etc.) and due diligences (financials, competition, customers, etc.) across several industries, for companies of all sizes or investment funds
Analysis of consumers' attitudes and needs and segmentation in distinctive profiles through consumer studies
Implementation and management of both online and offline marketing campaigns
Building of end-to-end reporting processes to monitor KPIs on both online and offline marketing campaigns
Coordination with partner agencies and daily management of consultants and clients
Disneyland Paris Event Group
Business Intelligence Analyst
ENTERTAINMENT AND LEISURE
March 2020 - June 2021 (1 year and 3 months)
Marne La Vallée, France
Support of top management to develop Disneyland Paris' global events strategy covering MICE, Sports and Entertainment
Business prospection (marketing presentations, P&L build-up, meetings lead) to co-produce events with top entertainment brands on both the local and international level