Julien Pelissou

• Definition of a **product or service innovation strategy**: understanding the existing, studying the market and its players, economic intelligence process, defining innovation axes, prototyping an innovation, commercializing a new product/service
• **Ideation and creativity**: defining a new product/service, seeking partners, designing a business model, optimizing human resources, designing a prototype, risk analysis

*Offer testing / Market researchwith opinion leaders, users, or potential clients

• Identification and scouting ofcomplementary partners and technologies

*Pricing and commercial policy, go-to-market strategy

• **Define and build the Marketing Strategy**: identification of potential, definition of a "go-to-market" strategy, product offering, priority applications, geographic targeting, consolidation of the marketing plan.
• **Pilot and monitor the deployment of defined action plans**: implementation and monitoring of performance indicators, CRM commercial actions monitoring, SAP sales monitoring, progress presentations to the executive committee.

*Coordination and monitoring of the deploymentof the Group's strategy within subsidiaries in the United States, China, and Brazil*Support for sales managersin markets for defining and implementing operational development plans per market

*Healthcare:Market research for a new orthopedic prosthesis technology, positioning study for a treatment against hospital-acquired infections, Redefinition of the marketing and commercial strategy for a kidney dialysis player, etc.*Construction, Public Works, Chemicals, and Materials:Repositioning of a market leader in materials facing the threat of private labels and low-cost products*Aeronautics:Analysis of needs for innovation project support for an aeronautical cluster, Definition of an access strategy to European funding for an SME group, setting up a collaborative project in the wind energy sector, Market research and validation of a gas turbine combustor technology (energy production and aeronautics)*Transport, Mobility, Automotive, and Heavy Goods Vehicles:Segmentation and prioritization of potential clients for an SME developing an innovative engine, to help it rationalize and structure its marketing approach.*Water and Environment:identification of the most attractive markets to prioritize and structure the commercial approach of an SME cluster (geographic areas and business sectors - Industrial water treatment, domestic water treatment, agricultural water production, preservation of natural wetlands, etc.)