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Julien OuchêneJO

Julien Ouchêne

CMO transition | Digital Strategy - Data & Growth

€850/day
Montpellier, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julien

Over 12 years of experience in digital marketing, I have supported numerous clients and teams in the key areas of SEO, SEA, SMO, automation, and loyalty (CRM).

I offer support for companies of all sizes to develop their growth by training their teams and sharing my expertise.

I also have entrepreneurial skills, having created and developed a business from scratch to achieve 4 million in turnover (in 9 months) and sold a digital company. This experience has allowed me to perfectly understand the objectives and challenges of the clients I support.

Currently director of the digital division at the consulting firm IDEA Associés, I am now looking for new challenges to use my skills and know-how to help my clients achieve their goals.

P.S.: My choices and recommendations are driven by data. It is generally the starting point of all my missions. Ensuring that your data is collected correctly in order to analyze it and derive strategic and operational recommendations.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Montpellier (up to 10km), Paris (up to 10km)

Experience

  • Doinsport
    Web Marketing Support
    December 2025 - Today (6 months)
    Website redesign, SEO improvement, creation of a profitability simulator via AI, launch and optimization of Google Ads campaigns, scraping of new training clubs and enrichment, CRM optimization and nurturing
    website redesign SEO Web Marketing Strategy CRM Google AdWords
  • Matchers
    Part-time CMO
    EDUCATION AND E-LEARNING
    November 2023 - Today (2 years and 7 months)
    Montpellier, France
    Part-time CMO at Matchers, I built the marketing strategy from scratch with my teams (no outbound actions in 2023): acquisition (LinkedIn Ads, Meta Ads, Google Ads), HubSpot CRM, SEO, automated prospecting, and positioning. Result: by 2025, marketing already accounts for 35% of turnover.
    CMO Google Ads CRM Hubspot SEO
  • Dynveo
    Chief Marketing Officer (CMO)
    HEALTH AND WELLNESS
    February 2021 - Today (5 years and 4 months)
    Teyran, France
    In charge of the company's marketing direction. Creation of the 3-year acquisition and loyalty plan - recruitment and training of teams in digital - Implementation of a marketing CRM and automated scenarios - optimization of acquisition campaigns (Google Ads and FB ads) driven by profitability
    Marketing Automation Google AdWords Facebook Ads Loyalty Web Analytics

Recommendations

MF
FU
Marc D.MD
Marion Ferracci and 2 other people have recommended Julien

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Education

  • Master Digital Project Manager
    G4
    2012

Skill set (35)

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