About Julienne
English
Fluent
Spanish
Fluent
French
Native or bilingual
Experience
- BayretailHead of GrowthSOFTWARE PUBLISHINGFebruary 2023 - Today (3 years and 4 months)- Drive Lead Gen activities (strategy, execution) on B2B targets- Define & contribute to strategic growth decisions- Manage the growth stack- Test and industrialize new levers to maximize the number of MQLs.- Improve landing pages to promote conversion- Manage and structure all experiments- Automate the nurturing and sales cycle processes (with the sales team).- Manage the growth team and the budget allocated for the different actionsCompÊtences :Indicateurs clÊs de performance ¡ Marketing digital ¡ Persona (marketing) ¡ Cold emailing ¡ Analyse de donnÊes ¡ AmÊlioration de la productivitÊ ¡ StratÊgie marketing ¡ RÊseaux sociaux ¡ Growth hacking ¡ GÊnÊration de leads ¡ RÊdaction SEO ¡ Landing page ¡ Automatisation des processus
- Growth Hack YourselfGrowth HackerDIGITAL AND ITSeptember 2022 - Today (3 years and 9 months)Boulogne-Billancourt, FranceMissions :- ERC : in progress < B2CDefinition of the persona, creation of the sales tunnel- KrĂŠachange : in progress <B2BDefinition of the persona, creation of the sales tunnel- FINGZ : 10 days > B2BConversion : Form completion. Budget : none.Results : 10K⏠turnover generated.- ROCKET SCHOOL : 3 days > B2CConversion : Brochure download. Budget : 110âŹ.Results : 18K⏠turnover generated.- BRAWO : 12 days > B2BConversion : Making appointements. Budget : none.Results : conversion rate increased by 4%.- SPARKUP : 10 days > B2BConversion : Making appointements. Budget : none.CompĂŠtences : Marketing digital ¡ Grattage de donnĂŠes ¡ Pages de destination ¡ Persona (marketing) ¡ Cold emailing ¡ Analyse de donnĂŠes ¡ AmĂŠlioration de la productivitĂŠ ¡ Growth hacking ¡ Automatisation du marketing
- QWEST TVGrowth Marketer & Business Developer B2B EDUENTERTAINMENT AND LEISURENovember 2020 - November 2021 (1 year)Paris, FranceProspecting, acquisition & sales:⢠Strategic thinking⢠Search for new international clients⢠Negotiation, sending of new contracts, invoicing and payment monitoring⢠CRM⢠Implementation of the digital sales tunnel (social media & emailing)⢠Creation of social media campaigns⢠Trafficking & tracking⢠ReportingBack office management:⢠Creation and follow-up of customer account on the Qwest TV EDU back office⢠Update of the customer databaseCustomer relationship:⢠Responses to Qwest TV EDU access requests⢠Sending and monitoring of the registration form⢠After-sales service⢠Sending of customer usage statistics⢠Writing and sending of newsletters - Mailchimp
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Education
- Bac STT options adminustrationEcole Nationale de Commerce BÊssières2006