Freelancer profile translated to English.
Back to original languageAbout Julien
I support brands, freelancers, and project leaders in defining their marketing strategy, conducting market research, and building clear, profitable action plans.
My approach is based on audits, competitive analysis, segmentation/targeting, and positioning, in order to produce concrete recommendations and professional deliverables (benchmarks, business cases, marketing plans, go-to-market strategies) ready to be presented to internal teams, partners, or funders.
I work both in the upstream phase (diagnostics, opportunities, strategic choices) and in the execution phase (prioritization, KPIs, action plans, performance monitoring) with one objective: to transform ideas into measurable results.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- IndépendantMarketing Strategy & Market Research ConsultantSeptember 2023 - Today (2 years and 11 months)Supporting project leaders and companies in defining their marketing strategy.Conducting comprehensive market research and audits to validate project feasibility and profitability.Competitive analysis, segmentation, positioning, and strategic recommendations.Designing marketing action plans tailored to each target audience and context.
- Xilam AnimationMarketing AssistantOctober 2022 - September 2023 (11 months)Paris, FranceContributing to marketing and communication strategy.Conducting market analyses and competitive audits to guide strategic decisions.Developing multi-channel marketing plans: B2B, B2C, and digital.Coordinating launch campaigns, events, and digital content.Writing newsletters and creating communication materials.
- The Business, Finance and Management School of New York, BFMSMarketing and Communication AssistantFebruary 2021 - July 2021 (5 months)New York, NY, USASupporting international marketing strategy and performance indicator monitoring.Developing digital presence on social networks and the institutional website.Strategic and competitive monitoring of market positioning and competitor communication.
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Education
- Master in Digital Marketing and Strategy (BAC+5)Paris School of Business2023Spécialisation : stratégie de marque, études de marché, marketing digital et communication.
- Exchange Program in Marketing & Business StrategyThe Richmond University of America2021Approfondissement en marketing international, veille concurrentielle et comportement consommateur.