Freelancer profile translated to English.
Back to original languageAbout Julien
As an Expert Server-Side & Data Tracking Analytics Consultant, I ensure the reliability of audience measurement tools, I support my clients in defining/designing KPIs, and I implement a web analysis strategy adapted to their needs.
The missions you can entrust to me:
- Operational implementation of a tracking environment: Google Tag Manager, Google Analytics 4, Piwik Pro, Matomo
- Update of existing tracking plan
- Implementation of server-side tracking: optimized first-party cookies and SEO web performance
- Advanced tracking optimization: Consent Mode, Advanced conversion tracking...
- Advice and recommendations on GDPR topics: consent, GDPR tools...
- Design of custom Google Data Studio / Looker Studio dashboards
- Configuration of GDPR consent collection modules (Axeptio, OneTrust, Tarteaucitron, Cookiebot, Didomi...)
- Client training (beginner to expert level) on GA4, GTM, Datastudio
- Facilitation of workshops for defining Objectives & KPIs
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- M13hData Marketing ManagerCONSULTING AND AUDITSMarch 2023 - Today (3 years and 3 months)Lyon, France- Server-side implementation: support and advice + tag implementation (GA4, Google Ads, Meta CAPI, Tiktok, Snapchat, Rakuten...)- Tracking audit- Google Tag Manager configuration- Google Analytics 4 / Piwik Pro / Matomo configuration- Analytics strategy consulting- Analytics tools training
- SQLI/WAX InteractiveSenior Analytics Consultant | Tracking ExpertDIGITAL AND ITJanuary 2022 - March 2023 (1 year and 2 months)Lyon, France1/ Consulting & Strategy- CRO-oriented UX/Data audit- Facilitation of Objective & KPI definition workshops- Advice and recommendations on current data topics: GA4, GDPR, consent-exempt tracking solutions...- Client training (beginner to expert level) on GA, GA4, GTM2/ Operational Expertise- Audit of client tracking systems while evaluating results.- Definition of tagging plans + configuration of performance tracking systems adapted to business needs on large-scale projects.- Implementation of mobile app tracking via Firebase or Google Analytics V4.- Design of custom Google Data Studio dashboards- Configuration of GDPR consent collection modules (Axeptio, OneTrust, Tarteaucitron, Cookiebot...)3/ Agency Business Development- Participation in the commercial aspect (tenders, pre-sales efforts) to convert business opportunities and build lasting client relationships- Ensure the commercial development of a client portfolio by identifying emerging needs (upsell & cross-sell)
- UpMyBizSenior Analytics Consultant | Web AnalystDIGITAL AND ITJanuary 2020 - December 2021 (2 years)Lyon, FranceManagement of a client portfolio and budget monitoring.Intervention for my clients on the following missions:- Business plan and market research- Website audits: traffic, conversion, offer valuation, commercial promotion- Design of webmarketing strategies (acquisition and retention)- Assistance to project owner (AMOA) and project management- SEO audit and optimization plan- Conversion and UX: persona design and zoning creationMy specialty: web analytics- Measurement and analysis of action performance (Analytics)- Advanced Google Tag Manager tracking: tagging plan, configuration, testing, and acceptance- Tracking reliability audit and implementation of optimizations- Creation of dashboards and analysis of action performance via Excel or Datastudio- Implementation of GDPR consent signals and comprehensive recommendations- Client training: Analytics, Tag Manager
Reviews
Recommendations
+6
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Education
- Query GA4 Data in Google BigQueryTeam Simmer
- Server-side tagging in Google Tag ManagerTeam Simmer
Certifications
- Google Analytics 4Google Skillshop2022
- Google Tag ManagerGoogle Analytics Academy2022