Freelancer profile translated to English.
Back to original languageAbout Julien
Looking for a digital marketing expert who can combine strategic vision with technical execution? I can help.
As a specialist in acquisition and analytics, I've been helping brands grow their e-commerce and digital presence for 20 years, with one obsession: measurable performance.
What I bring you:
- **Complete technical autonomy**: I code in HTML, CSS, JS, PHP, MySQL, and I master WordPress, Prestashop & Shopify
- Adata-driven visionof your conversion funnels (certified Google Analytics, Content Square, Looker Studio…)
- High-valueA/B teststo validate your decisions (certified Kameleoon)
Types of projects managed:
- Deploy a complete marketing stack: CMS, emailing, TMS, analytics
- Overhaul an SEO strategy to improve your organic traffic
- Launch or optimize your Ads campaigns
- Implement a complete tracking plan (GA4, GTM, e-commerce events…)
- Optimize user journeys through A/B testing
My added value: I speak the language of business and developers. I delve deep into subjects and challenge your hypotheses with concrete data.
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 10km)
Experience
- M comme MutuellePermanent EmployeeJanuary 2023 - Today (3 years and 5 months)Head of Digital Marketing Department• Management of a team of 3 people (1 traffic manager, 1 data analyst, and 1 operational marketing officer)• Steering of the new customer acquisition strategy (comparison sites, SEA, SEO, SMO, and marketing automation)• Steering of customer loyalty strategy• Budget monitoring• Sales forecasts• Writing user stories for the evolution of the website mcommemutuelle.com
- M comme MutuelleAcquisition Manager / Analytics ManagerJanuary 2020 - January 2023 (3 years)• Steering of the new customer acquisition strategy (comparison sites, SEA, SEO, SMO)• Analysis of statistics and performance (Google Analytics and Eulerian)• Analysis of user journeys (Content Square)• A/B testing (Kameleoon)• Implementation of performance monitoring dashboards (Google Looker Studio)• Management of tag management and tracking (Google Tag Manager)• Management of consent and privacy (CMP)• Writing user stories for the evolution of the website mcommemutuelle.com
- iléviaDigital Communication ManagerJanuary 2018 - January 2020 (2 years)• In charge of the website ilevia.fr and the ilévia applications (ilévia, ilévia carpooling, ilévia booking, Moodi, Pass Pass Easy Card)• Needs analysis• Writing specifications• Analysis of statistics and performance (Google Analytics)• Implementation of dashboards (Google Data Studio)• Management of tag management and tracking (Google Tag Manager)
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Education
- Multimedia Designer and Developer Diploma.2002Diplôme de Concepteur Réalisateur Multimédia.
- in communication, graphic design, and developmentEcole Efficom-Norden communication, infographie et développement