About Julien
French
Native or bilingual
English
Fluent
Experience
- Plum AdvisoryJunior Communications OfficerJanuary 2025 - Today (1 year and 5 months)Paris, FranceDesigned and deployed the communication plan for a consulting firm specializing in luxury and retail.• Developed a 360° strategy (LinkedIn, website, print, emailing) that led to a +25% increase in visibility over 3 months.• Organized a client event (80+ participants) with a budget of €20,000, strengthening brand awareness among key prospects.• Produced 20+ corporate and internal content pieces (posts, client cases, presentations), increasing employee engagement and employer brand attractiveness.• Deployed client activations (events, merchandise, gifts) during key calendar periods (greetings, holidays…), enhancing loyalty.
- L'OréalJunior Communications and Influence OfficerJuly 2024 - December 2024 (6 months)Paris, FranceContributed to the influence strategy and 360° activations for various brands within the Group.• Managed 30+ influencer collaborations (briefing, shipments, follow-up, KPIs) with an average engagement of >4%.• Organized 4 events including SEPHORiA 2024: +500K impressions, logistical and editorial coordination with 3 departments (PR, influence, digital).• Managed 3 partner agencies on 360° activations: 100% of deliverables submitted on time and approved.• Conducted active monitoring of trends and emerging profiles (TikTok, Instagram) to enrich ambassador lists.
- PepsicoJunior Corporate Communications OfficerFebruary 2023 - July 2023 (6 months)Paris, FranceDeployed corporate communications for internal and external stakeholders on HR and CSR topics.• Managed LinkedIn & Yammer networks with a +35% increase in engagement over 3 months.• Organized 4 internal team-building events (CSR workshops, manager talks, after-work gatherings) for up to 200 participants.• Wrote and distributed internal newsletters to 500+ employees.• Managed the production of 5 corporate videos broadcast internally and on social media.• Presented monthly performance reports (reach, impressions, click-through rates, video views) with recommendations to management.
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Education
- MSc International Brand Management and Master in Management (Grande Ecole Program)NEOMA Business School2024
- IWW International Economic and Business StudiesUniversity of Innsbruck2023