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Description

Marketing strategy consultant | Digital | Customer experience | Project management | Data analysis

Previously: ex-Googler, management and marketing consulting

I can assist you with three areas of expertise:

1/ Knowing your customers and your business challenges with:

- Study of your customers and your market (customer analysis, segmentation, focus group, persona, marketing studies);

- Sales analysis and CRM issue identification (recruitment, repurchase, cross-sell, etc.).

2/ Acquiring new customers through numerous channels:

- Definition and monitoring of SEA acquisition strategies (particularly via Google Ads Search and Google Analytics);

- SEO audit and support for article writing;

- Sales / call center management (outbound: lead generation, scoring and closing and inbound);

- Performance analysis of offline assets (DM, brochures, etc.).

3/ Retaining customers and creating relationship plans:

- Creation of relationship plans;

- Monitoring and analysis of CRM actions;

- Writing articles and email content;

- Other recommendations based on data analysis for both strategic (top customer strategy, loyalty programs, etc.) and operational (technical roadmap) dimensions.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Agence marketing
Consultant
CONSULTING AND AUDITS
November 2017 - Today (8 years and 7 months)
Paris, France
Carried out marketing strategy, customer experience, and webmarketing consulting missions for various groups (retail, construction, banks, etc.)
Webmarketing Consulting Marketing Business analysis data analysis Retention relationship plan Webmarketing strategy
Google
Marketing Manager
TECH
October 2015 - November 2017 (2 years and 1 month)
Paris, France
Within the Google Ads France marketing team responsible for recruiting new clients, I held two roles:

Mission 1:
- Responsible for direct acquisition of new clients for Google Ads.
Management of online channels (Google Ads, websites, funnel management, etc.), offline channels (DM, call centers, etc.), and co-marketing
Target: medium and small businesses

Mission 2:
- Responsible for agency development programs.
Objective: understand the barriers and needs of agencies and then support them with tailored programs
Data analysis Project management Webmarketing call centers