Freelancer profile translated to English.

Description

👉 Expert in Strategy & Digital

I am an entrepreneur and an expert in strategy & digital, and I help start-ups / mid-sized companies / large accounts to:

- Develop audience (inbound marketing, growth marketing, and SEO traffic),

- Increase revenue (lead generation, sales page UX, offer marketing, more desirable offers),

- Optimize the overall conversion funnel

- Increase commercial margin and funds (cost killing, Gen AI, fundraising, non-dilutive financing)

- Pivot

and rethink their strategy from A to Z, analytically, creatively, operationally, and holistically.

👉 100% Tailor-made offers:

- STRATEGY & MARKETING CONSULTING (several times generated 0 to xxx k€, several m€ in margin, +100 million views)

- STRATEGIC COACHING (+50 CEOs coached)

- EXPERT SEO & UX AUDIT (+105 million visitors to my credit)

- START-UP AUDIT (+5x co-founder & 11x investor)

👉 Are you a start-up or a company: when should you contact me?

- Complex strategic choices to make,

- Poorly defined vision / strategic plan,

- Failure to achieve operational profitability,

- Difficulty finding product-market fit,

- Fundraising with still fragile traction,

- Website poorly optimized for SEO and conversion,

- A necessary pivot,

- Non-optimized execution,

- Little to no 'wow' effect,

- Ineffective marketing & communication from the outside,

- ...

👉 Direct results in recent years:

- SEO > 100 million visitors with a marketing budget < 5K€

- Several m€ in margin

- Signed >100 partnerships

- +100 press mentions

- Start-up // Launch of a travel service ➤ +m€ in commercial margin

- Agency // Strategic Sales & Marketing Mentorship ➤ 0 to +750k€/year

- Start-up // Strategic framework and biz dev. ➤ Pipe >2m€ & funding +300 k€

- Start-up // Strategic framework and biz dev. ➤ Valuation x 4 & Revenue from 250k€ to 1,800k€

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 10km), Avignon (up to 50km)

Julien LAZ Strategy Consulting
Experienced Strategy Consultant
January 2020 - Today (6 years and 7 months)
Paris, France
Strategy Consultant https://www.julienlaz.com
You are probably here because your growth is stagnant or blocked! Do you find your traction / growth too slow? Do you not have enough organic audience? Do you struggle to monetize and achieve profitability? Can't you raise funds? Does your product not have a 'wow' factor and your customers don't return? Are you in a strategic dead end? Do you not understand the benefits of automation and AI? ... I may have actionable, sustainable, and fast solutions for you that will change your daily life as an entrepreneur or leader!
Consulting Web Marketing Strategy Sales Strategy Web Marketing SEO Strategy Editorial Strategy Growth Strategy External Growth SEO Mergers and Acquisitions
Start-up studio & accélérateur privé RUE24 - conseil stratégie & seo, growth marketing
CEO - Founder
E-COMMERCE
January 2015 - Today (11 years and 7 months)
👉 Founder of RUE24 startup studio, which helps startups and SMEs:
- Structure their 360° strategy and develop their strategic vision
- Rearchitect their product/service offering to maximize added value
- Generate organic visibility through SEO and an inbound marketing strategy,
- Grow their revenue across multiple channels (large accounts, social selling, cold emailing, cold calling, affiliates, resellers...),
- Optimize their conversion funnel & AARRR - generate margin and boost profitability

RUE24's offerings:
- SEO Audit and Recommendations
- Content Production – Content Factory
- SEO Strategy Implementation
- Sales Strategy Implementation
- Commercial & Market Testing
- Multi-channel Prospecting & Lead Gen
- Conversion Funnel Optimization
- SEA & Paid Ads Campaigns
- Website Monetization Improvement
- Startup Accelerator
- Startup Studio

https://www.rue-24.com
Marketing Web Marketing Strategy Business Strategy Sales Strategy Growth Hacking SEO Business Development Fundraising Startup Startup Studio
10 Start-up greentech / travel / food / greentech / services / saas / loisirs...
Partner and/or VP Marketing & Sales
E-COMMERCE
February 2018 - Today (8 years and 6 months)
Active shareholder, responsible for corporate development, financing, marketing, key account business development, communication...
Shareholder in 10 startups in greentech / travel / food / services / saas /
Business Development Fundraising Marketing Growth Marketing Growth Hacking SEO SEO Audit SEO Writing Startup