Julien Layral

Since 2013, as an e-commerce consultant, I have been assisting companies in implementing a ROISTE growth strategy.

With real e-commerce-oriented expertise, my goal is to help you increase the sales and profitability of your e-shop.

Achievements / Results:

- Strategic support for an SME in the decoration/interior design sector, leading to a 50% increase in online revenue in 3 months through optimization of advertising campaigns and customer journey.

- Overhaul of the e-commerce strategy for a local brand, increasing monthly revenue from €10k to €50k in 6 months.

- Optimization of Google Ads campaigns with a tripled return on ad spend (ROAS) in 4 months.

- Development of an e-commerce roadmap for a DIY company, enabling prioritization of high-impact actions and acceleration of growth over 12 months (SEA, Marketplace, SEO, Prestashop, custom modules...)

- Support for a customization startup in drafting its specifications and functional requirements with the implementation of a custom 3D configurator.

360 support ranging from project management, selection and implementation of its e-commerce platform, definition of its customer acquisition strategy, and creative social ads strategy.

Responsible for the commercialization of Mobimel (SMS sending platform (direct marketing, alerts,...) for professionals (Revenue: 20% growth/year)) and Neotess dynamic display solution (Revenue: 15% growth/year).

• Prospecting major accounts / SMEs – SMBs in RhôneAlpes / France.

• Responding to public tenders.

• Management and animation of the websites for both products.

• Launch of new versions of both websites (content writing, natural referencing optimization, development of new commercial offers).

• Launch of direct marketing campaigns (Emailing – Google Adwords – Natural Referencing).

• Participation in the site launch at the Galaxie Foot trade show.

• Writing content for various communication materials (emails, newsletters, advertising banners) and managing the homepage of MyPronostic.fr.

• Commercial prospecting for the white-label prediction module offer to media sites (Canal +, La Tribune, L'Express, Métro France, Le Figaro…), sports news (L'Equipe, France Football…), French sports organizations (football clubs, rugby, federations…), sports event sponsors (Orange, SFR, …) and equipment manufacturers (Babolat, Nike, Adidas…)

• Selling advertising space on MyPronostic.fr.

• Integration and optimization of incoming and outgoing affiliation programs (sports betting).

• Creation of partnerships (visibility, brand awareness, image) during major sporting events (Euro 2008 with Philippe Doucet, Jérôme Touboul / Roland Garros and Wimbledon with Babolat / Formula 1 with IWay / ).

• Implementation of VIP programs for predictors (betting insurance, loyalty program, exclusive site services…).

• Project management for the integration of white-label prediction contests (Métro France, La Tribune.fr, L'Express).

• Analysis of MyPronostic member satisfaction and expectations.

• Creation, monitoring, and analysis of advertising campaigns on Google Adwords and Facebook, and development of MyPronostic's image on the Facebook social network.