Julien Larfouilloux

Consultant Data Analyst, specialized in territorial data and geomarketing, I support public and private stakeholders in analyzing and leveraging their data to inform strategic and operational decision-making.

With 20 years of experience, I work on territorial analysis projects, geomarketing studies, and data visualization, utilizing skills in data processing, statistics, GIS, BI, and analytical cartography.

I am currently working for Geoptis, a company specializing in geodecisional studies, where I contributed to structuring the Customer Experience Department to develop consulting activities dedicated to territorial studies and analyses. In this capacity, I simultaneously manage several projects and clients, from needs assessment to deliverable presentation, ensuring stakeholder coordination and adherence to deadlines.

My assignments involve working with diverse stakeholders: local authorities, banks and insurance companies, retail, logistics, tourism, media, social housing providers, and circular economy organizations...

I have developed particular expertise in conducting analyses focused on the social needs of territories, by cross-referencing social, demographic, and economic data, with cartographic presentations and dashboards facilitating fragility analysis and decision support.

My types of interventions: catchment area analyses, site selection and impact studies, commercial zoning, market potential scoring, dataset creation, dashboard design, and thematic mapping (social, health, housing).

I place particular importance on the clarity, pedagogy, and operationality of deliverables (dataviz, maps, dashboards, webmapping) to facilitate decision-making.