Freelancer profile translated to English.

Description

💰 +$5M spent on Meta Ads / Google Ads / TikTok Ads

📈 +17 years of experience

👬 +50 clients supported

Why hire me?

I've been working in marketing/growth for 17 years, operating on platforms like Meta / TikTok / Klaviyo / Mailchimp / Shopify / WordPress. I've tested many different strategies across various markets, allowing me to develop a proven method approved by the clients I've supported throughout my career.

The goal isn't to reinvent the wheel with every project, but simply to adapt winning strategies to scale quickly and reliably based on data, optimization, and iteration.

My skills

-> Meta Ads / TikTok Ads campaign creation

-> Meta Ads / TikTok Ads campaign management

-> Meta Ads / TikTok Ads account audit

-> Meta Ads / TikTok Ads account tracking

-> Meta Ads / TikTok Ads strategy creation

-> Email/SMS marketing

-> CRO - website consulting.

Who am I? A quick summary of my experience:

- Entrepreneur: founded and developed a marketing agency (average growth of 20%/year and 80% growth projected for 2024) + created a SaaS startup Point-Of-Sale system.

- Spent +$5M on Meta Ads / Facebook Ads

- Supported +50 clients in total (mainly e-commerce).

- +17 years of expertise in e-commerce, marketing, and growth strategy.

- Lives between Paris (France 🇫🇷) and Dallas, TX (USA 🇺🇸).

Portfolio of supported clients:

💇🏻‍♀️ TONI&GUY - toniandguy.com

🙆🏻‍♀️ Kind-Ly - kind-ly.com.au

🌈 Merci Handy - mercihandy.com

🏡 BuyHouseEZ - buyhouseez.com

💄 Minori - minoribeauty.com

💬 SHALL WE DISCUSS?

Don't wait any longer, contact me to talk about your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

414 Agency
🚀 Marketing Expert | Growth
E-COMMERCE
August 2016 - Today (9 years and 9 months)
Co-founded the agency 414 and the Collective Hub in the Milwaukee/Dallas region in the USA 🇺🇸 and Paris, France 🇫🇷.

🚀 Boost your growth with our digital expertise! We maximize your ROI through a data-driven approach, create content that converts, and design captivating interfaces. With a specialization in e-commerce, we have supported over 50 brands in the beauty and lifestyle sector, generating over $50 million in revenue.

Client Portfolio 🤝:
UFC / Las Vegas Raiders / Merci Handy / Pigment Cosmetics / Kind-Ly / Minori / Tony Odisho / TONI&GUY / BuyHouseEZ / Veronica Tharmalingam / etc.

Results Achieved:
📈🚀 Increase in client revenue over 6 years - over $50M in revenue (direct-to-consumer and retail)
📲💬 Increase in social media engagement and sales, as well as organic/paid partnerships - 560% increase - largest account 472k followers.
👨🏻‍💻🗂 Design, build, and manage hundreds of websites, web and mobile applications.
Web Development Mobile Development Growth hacking Content Marketing Social Media Web Marketing Strategy Facebook Marketing Business Development Branding & Identity SEO
TONI&GUY
Marketing Director
FASHION AND COSMETICS
June 2022 - July 2023 (1 year and 1 month)
Dallas, United States
A journey rich in objectives:

👨🏻‍💻 Restructuring technological architecture and internal operations across the Salons and Academies divisions.
💇🏻‍♀️ Redefining the customer journey and experience - UX/UI.
🤳🏼 Enhancing online presence and brand experience.
📸 Relaunching social media and content creation.
📈 Driving business and sales.
🤝🏽 Building a dream team.

Managing marketing activities for:
17 Salons 💇🏻‍♀️
10 Academies 🎓

After 1 year ⏳📊
▸ Development of a web application suite to optimize operations and regain control of brand data, with AI implementation in production.
▸ Revenue growth from $7M to $10M. 25% increase in salon business. 10% increase in the Academy division.
▸ Development and implementation of a coherent marketing strategy - field training.
Merci Handy
Head of Growth
FASHION AND COSMETICS
May 2019 - July 2020 (1 year and 2 months)
New York, United States
Consulting role to develop the brand's business in the United States. Responsible for all aspects of the business:

👉🏽 Establish and manage logistics operations.
👉🏽 Develop business in the US market - from $0 to $1.8M 📈 - by being listed with major retailers (Ulta Beauty, Urban Outfitters, Free People, Anthropologie, etc.).
👉🏽 Develop a market strategy for retail and online development.
👉🏽 Develop and coordinate social media content strategy.
👉🏽 SEO/SEM strategy and optimization.
👉🏽 Increase direct-to-consumer sales via the website - up 560% 🚀 through social selling, online advertising, and influencer partnerships.
Business Development E-commerce Social Media Web Marketing Strategy Webmarketing Supply Chain Management