Julien Klein

Franklin is a French brand of dog and cat food. Our products are 100% natural, grain-free, and made with fresh meat.

As Head of Digital Marketing at Franklin Pet Food, I led the digital strategy to boost e-commerce growth and enhance customer engagement.

Key skills and responsibilities:

• Digital strategy & e-commerce marketing

• Customer acquisition: SEA, Social Ads, Emailing, Retargeting, Affiliation

• UX/UI and customer journey optimization

• CRM & customer loyalty

• Performance analysis & KPI reporting

• Team management and coordination with external partners

Results:

• +15%average monthly e-commerce revenue

• Increased qualified traffic and improved conversion rates

• Deployment of high-performing marketing campaigns generating high ROI

Les Sherpas is a French ed-tech startup previously incubated at Station F, Founders Program. We offer an online individual tutoring solution connecting tutors and students, as well as a media platform (+1M visitors/month) to help students choose and succeed in their studies.

As Head of Growth at Les Sherpas, I led the digital strategy to boost the marketplace growth and qualified lead acquisition.

Key skills and responsibilities:

• Digital strategy & e-commerce marketing

• Customer acquisition: SEA, Social Ads, Emailing, Retargeting, Affiliation

• UX/UI and customer journey optimization

• CRM & customer loyalty

• Performance analysis & KPI reporting

• Team management and coordination with external partners

Results:

• +15% additional leads on average per month

• Increased qualified traffic and improved conversion rates

• Deployment of high-performing marketing campaigns generating high ROI

Chance Get Yours is a company specializing in professional training and support, offering skills assessments, career coaching, and professional transition programs.

It helps individuals develop their skills and succeed in their professional integration or evolution.

My responsibilities:

- Improve the strategy of paid acquisition channels (testing new channels, implementing retargeting dynamics...), enabling both engagement of existing leads and generation of new ones, while maintaining CAC control;

- Define the SEO strategy and website internal linking to improve its performance, then lead its implementation;

- Structure engagement and remarketing campaigns to create multi-channel dynamics, based on a strong content strategy (webinars, blog articles, testimonials, etc.);

- In collaboration with the Communication team, write and evolve website copy, landing pages, nurturing emails, ads, etc.;

- Participate in the evolution of marketing personas & ICPs (Ideal Customer Profile) to improve sales pitch, product presentation, and develop audience strategies;

- Contribute to the structuring and improvement of the Marketing Automation stack (Customer.io, Segment/GTM, dashboards on Metabase, etc.);

- Analyze funnel data to identify areas for improvement and enhance the sales projection model.