Freelancer profile translated to English.
Back to original languageAbout Julien
Hello, I'm Julien đź‘‹
Passionate about digital, I started my career as an UX Designer before specializing in the creation and management of SEA and SEO campaigns. This expertise has been developed through my entrepreneurial projects and reinforced by in-depth training with a Google expert.
During my Data Driven Marketing studies, I learned to leverage data to drive effective marketing strategies and accurately measure their impact.
This dual profile, combining UX and Data Driven Marketing with expertise in SEO/SEA, allows me to design high-performing acquisition strategies. My goal: to combine optimal user experience with campaign optimization to maximize your results and achieve your growth objectives.
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 30km)
Experience
- TracelyTraffic Manager (SEO/SEA)SOFTWARE PUBLISHINGMay 2024 - Today (2 years and 1 month)Lille, FranceTraffic Manager SEO/SEA at TracelyAs a co-founder of Tracely, a SaaS solution dedicated to second-hand professionals, I held a key operational role in online traffic management and digital advertising campaigns.I was responsible for the daily management of Google Ads campaigns, including keyword setup, ad copywriting, performance tracking, and strategy adjustments to maximize visibility and ROI. I also utilized tools like Google Analytics and Google Tag Manager to track conversions, analyze user behavior, and optimize campaign impact.As part of my SEO mission, I implemented on-page optimizations and collaborated closely with technical teams to ensure effective integration of SEO adjustments, particularly through markup and technical optimization.My UX/UI design skills allowed me to create interfaces with Figma, ensuring user journeys were perfectly aligned with our target audience's expectations. I oversaw the continuous improvement of the product based on user testing and customer feedback, to ensure performance aligned with business objectives.
- DJL DevelopmentCo-Founder & Traffic Manager (SEO/SEA)CONSULTING AND AUDITSNovember 2023 - Today (2 years and 7 months)Marcq-en-Barœul, FranceCo-founder and SEO/SEA Traffic Management ConsultantAs a web entrepreneur, I help my clients implementSEO/SEA strategiesand manage their online traffic to maximize their visibility and performance.As a co-founder of the web agency DJL Development, I worked with various clients such as VSEs, SMEs, startups, and associations, providing them with tailor-made solutions for theirdigital acquisitionneeds. I specialize in creating and managing **Google Ads campaigns**, including keyword research, optimized ad copywriting, conversion tracking, and performance analysis.To effectively support our clients, I use tools likeGoogle AnalyticsandGoogle Tag Managerto set up precise tracking, extract relevant data, and produce detailed reports, enabling continuous campaign optimization.My expertise also coversSEOconsulting missions, including:
- Technical audits to improve site structure.
- Content optimization to strengthen natural ranking.
- SEO performance analysis to identify growth levers.
With a complementary team, we offer complete expertise:- Full-stack development
- UI/UX Design
- SEO/SEA Audit and Optimization
We support our clients on various projects, whether simple or complex, with a global approach focused on concrete results: targeted traffic acquisition, increased conversions, and optimized profitability. - Startup Imersiv GamesCo-Founder / CMOVIDEO GAMES AND ANIMATIONAugust 2019 - January 2024 (4 years and 5 months)Lille, FranceCo-Founder & CMOCo-founder of the startup Imersiv, a mobile application dedicated to social engagement around video game competitions, I held the role of CMO, developing acquisition and retention strategies aimed at maximizing the visibility and lifespan of our platform's users.In this capacity, I managed:*Paid acquisition campaign managementon channels such as Google Ads, Facebook Ads, and other video game-specific platforms, to attract new users.
- **Implementation of influencer campaigns**, collaborating with influencers in the video game sector to promote the application and engage the community. I managed influencer selection, partnership negotiation, and measurement of the impact of these campaigns on acquisition.
- **Implementation of marketing automation campaigns**, aimed at retaining players and increasing their lifetime value on the application. These campaigns included nurturing, activation, and re-engagement strategies via email, push notifications, and other automation tools.
Collaboration with a French GroupThis experience also allowed me to collaborate with a major French group in the entertainment and esports sector. This collaboration gave me a valuable strategic vision by working directly with experienced marketing teams.I had the opportunity to:*Lead internal meetingsto present the most effective acquisition channels and recommend priorities based on user typology.*Provide strategic recommendationsto improve player acquisition and retention on their esports projects.
Recommendations
LB
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Education
- Bachelor's Degree in Data Driven MarketingWIS Lille2021J’ai obtenu une Licence (BAC+3) en Data Driven Marketing, me permettant de maîtriser l’analyse de données et d’optimiser les stratégies marketing. J'ai appris à utiliser des outils comme Google Analytics et à prendre des décisions basées sur les données pour maximiser l’efficacité des campagnes.
- Training in Google Ads, Tag Manager & AnalyticsWIS Lille2021J’ai suivi une formation Google Ads, Tag Manager & Analytics, me permettant de maîtriser les outils essentiels pour optimiser les campagnes publicitaires et analyser les performances.