Freelancer profile translated to English.

Description

👩🏻‍💻 Product Designer freelance based in Clichy, specializing in user-centered design with over 15 years of experience.

I have supported large groups, start-ups and digital agencies in creating high-performance digital products aligned with user needs.

🚀 Skills

UX Design

User research: creation of proto-personas, interviews, surveys, field observations, focus groups, questionnaire writing.
Ideation: personas, brainstorming, benchmarks, experience mapping.
Generation: storyboards, userflows, priority guides, wireframes and interactive prototypes.
Evaluation: user tests, ergonomic audits, analysis of results.

UI Design

Responsive interfaces, mobile-first approach, mobile application design, creation and management of design systems, moodboard design, development monitoring.

Visual identity

Creation of logos, graphic charters and global brand identities.

🤝 Experience

• Large groups: Accor Hotels, Sephora, Webedia, Havas, BBDO…

• Digital agencies: Subskill, MullenLowe, Buy Ideas, Matador…

• Start-ups: Le Studio, Les Hôtels Très Particuliers…

💻Tools

Figma, Miro, ContentSquare, Capian

🎓 Education & approach

Graduate of Gobelins, the school of image, and certified in UX Design by Le Laptop, a Google Design labeled center. I work as a consultant to support teams in the design of useful, accessible and effective digital products.

Creative, rigorous and attentive, I would be delighted to help you realize or optimize your digital projects.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Clichy (up to 10km)

Wethenew
Lead product designer
FASHION AND COSMETICS
March 2021 - July 2024 (3 years and 4 months)
Paris, France
Responsible for the design department, supervision of 5 digital products designed by my team.

Management of the creation and implementation of a transversal design system to ensure the consistency of interfaces.
Redesign of a high-traffic e-commerce site (several million monthly visits), optimizing the user experience and commercial performance.
Design of B2B interfaces adapted to complex uses, facilitating the management of products in bulk for professional sellers.
Responsible for user research, with the implementation of qualitative and quantitative study protocols: surveys, user interviews, shadowing, etc.
Start-up
Online luxury product sales platform
E-COMMERCE
March 2020 - September 2020 (7 months)
Paris, France
UX/UI design for a luxury e-commerce site

Design of high-end e-commerce interfaces, with particular attention to ergonomics, aesthetics and performance.
Creation of a complete design system to ensure visual and functional consistency across all pages and media.
Development of the digital brand identity, in line with luxury codes and user expectations.
Realization of wireframes, interactive prototypes and benchmarks to optimize the user experience and the efficiency of the purchasing process.
User Interface Design User Experience Design Design system Prototype Benchmark Wireframing Visual identity Moodboard
Les Hotels Très Particuliers
UI/UX Designer
E-COMMERCE
October 2018 - April 2019 (7 months)
Paris, France
Design and creation of several e-commerce sites for the group's high-end establishments, offering a fluid and immersive user experience.

Creation of elegant and functional interfaces, in accordance with the brand identity, to reflect the luxury and rural positioning of the hotels.
Development of a coherent design system to ensure the visual and functional harmonization of interfaces across all media.
Definition of the brand's digital visual identity, in collaboration with the communication teams, to strengthen the coherence between online and offline media.
Coordination of stakeholders in charge of the group's graphic and digital communication, ensuring synergy between internal and external teams.
Implementation of effective work processes for the digital team, promoting fluid and productive collaboration.
Writing detailed briefs for photographers, in order to align visual production with the brand identity and the objectives of the sites.
Conducting qualitative and quantitative user research (surveys, interviews, shadowing) to gather relevant insights and guide the design of interfaces.
User Interface Design User Experience Design Webdesign Responsive design Digital communication Application Mobile Artistic direction Newsletter Design