Freelancer profile translated to English.
Back to original languageAbout Julien
10 years of experience in digital marketing, brand strategy, and growth. I help companies create engaging customer experiences and transform their marketing actions into measurable performance levers. I work on customer acquisition and retention levers.
Former Marketing Director for 2 startups and purpose-driven brands like Velor Cycling, I have launched high-impact campaigns in both B2B and B2C.
I also work as a university professor and a journalist specializing in AI & CX. My approach: a strategic vision, agile management, and an obsession with customer experience.
Spanish
Conversational
French
Native or bilingual
Vietnamese
Basic
English
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 50km), Marseille (up to 50km), Aix-en-Provence (up to 50km), Avignon (up to 50km)
Experience
- VELOR CyclingMarketing Director (CMO)SPORTSJuly 2024 - October 2025 (1 year and 3 months)Maastricht, NetherlandsLaunch of a 100% recycled cycling clothing line across Europe. Using industrial and logistical processes derived from the circular economy.
- Definition and deployment of the marketing plan.
- CRM campaign management, community management, and storytelling to stimulate acquisition and retention.
- Coordination of a cross-functional team (PR, developers, photographers, community managers).
- E-commerce UX redesign to increase engagement and conversions.
- Brand deployment in 4 European countries, with a partner ecosystem
- Mairie de MarseilleDigital Transformation and Change Management ConsultantPUBLIC SECTOROctober 2022 - April 2023 (6 months)Marseille, FranceSupport for the city of Marseille and its Digital Transformation Department to encourage adoptionof collaborative tools by 12,000 employees.
- Operational management of a portfolio of projects related to digital transformation (tools, training, and internal communication).
- Planning and monitoring of change management related to evolving tools and practices.
- MyLight SystemsCustomer Strategy ConsultantENERGY AND UTILITIESJuly 2022 - August 2022 (1 month)Lyon, FranceCompany specializing in the industrial production of photovoltaic panels (global scope).
- Transformation of the sales force and support to boost B2B online sales.
- Establishment of a Benchmark of best UX practices, Gap analysis, and Roadmap.
- Design Thinking workshops on customer experience and change management.
- Conducting interviews with various internal customer relations stakeholders. Development of the operational strategy for improving customer satisfaction.
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Education
- Master in Management - specialization Entrepreneurship-MarketingESCP Europe20141ere année à Paris 2eme année à Londres 3eme année Vietnam et Paris Entré sur concours prépa commerciale
- Inbound MarketingHubSpot Academy2018HubSpot Academy’s Inbound Certification course features twelve classes that span the four stages of the Inbound Marketing Methodology. From optimizing your website for more search traffic, to landing page anatomy that generates more leads