Description

Revenue Operations Consultant | B2B Growth Strategy | HubSpot & Salesforce Expert

About Me

I’m Julien Hennico, a Marketing and Revenue Operations Consultant with over 10 years of experience in B2B marketing. My work is focused on helping fast-growing scaleups by aligning marketing strategies with real business outcomes.

Today, I co-lead IVICUO, a boutique consulting firm that partners with European scaleups, such as Swile, Cloudbeds, TheFork, Cognism or Tellent, to optimise their marketing infrastructure.

What I Offer

I help B2B companies optimise their entire marketing and revenue operations—strategy, tools, and data—so that every campaign, every lead, and every system supports business growth.

Whether you're setting up a CRM, implementing lead-nurturing flows, or struggling to measure campaign performance, I bring structure and clarity to your marketing engine.

My expertise includes:

Designing and implementing Marketing Automation systems using HubSpot, Pardot, and Salesforce
Building CRM architectures that support marketing and sales alignment
Setting up and optimising lead scoring, grading, ICP modelling, and lead flows
Improving conversion rates through funnel analysis and ABM tactics
Enriching, segmenting, and activating your existing database
Tracking online and offline touchpoints to measure true marketing impact
Supporting PLG (Product-Led Growth) motion with behavioural data and usage scoring
Driving customer value through upselling, retention, and lifecycle campaigns

How I Work

I will become part of your team, providing strategic guidance and hands-on implementation. Every project is built around your needs, business goals, and internal resources.

Let’s connect and start working together on building a marketing engine that truly drives business growth.

Tools

⭐ HubSpot
⭐ Salesforce
⭐ Pardot (Certified)
Google Analytics
Metabase, Looker Studio, Tableau,
Zapier, Make,
Clay, Get Koala, Apollo

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

IVICUO
Marketing Operations Consultant and Co-Founder
March 2019 - Today (7 years and 3 months)
Madrid, Spain
We ensure your Marketing tools are fully aligned with your CRM and sales processes
We work or have worked with some of the top B2B brands in Europe: TheFork (Tripadvisor), CARTO, iContainers, Kiute (Former Flexy), Cobee, Adtuo, Shipa Freight, Michael Page, and Pulpomatic.

https://www.ivicuo.com/
B2BMarketers.com
Co-Founder
January 2020 - Today (6 years and 5 months)
Madrid, Spain
Linkedin, Semrush, Mailtrack or CARTO are some of the companies that have already joined and collaborated with the B2BMarketers.com global community!
lafourchette (a TripAdvisor Company)
Head of B2B online marketing and lead generation
January 2014 - October 2017 (3 years and 9 months)
Los Lagos Region, AR, Chile
My main tasks:
• Launch and coordinate synergies with TripAdvisor for B2B topics
• Launch and maintain the B2B website (presentation of our products and blog)
• Launch the inbound marketing strategy and online lead generation
• Initiate the B2B strategy for emailing, content marketing, SEO and SEM
• Definition and implementation of sales and marketing process to qualify, nurture and convert leads
• Coordinate the marketing strategy in the launch of 5 new countries
• Manage the project of digitization of the contracting process (SCRUM methodology)
• Define and analyze KPI's of the department