Julien Harazi

Director of Cegid's demand generation team and management of a multidisciplinary team of 30 digital experts.

My scope includes digital acquisition, marketing automation, and telemarketing.

Summary of responsibilities:

- Optimize and standardize lead generation approaches for the entire group

- Oversee web teams to optimize top-of-funnel acquisition (SEO and SEA programs, page conversion rates, etc.) and alignment with mid/bottom-of-funnel

- Establish standard processes and tools for telemarketing

- Industrialize, measure, and optimize marketing automation programs in conjunction with CRM

- Support local field marketing teams in efforts to generate new prospects and move existing pipeline

- Implement SDR (sales automation for prospecting) activities

Solutions used: Marketo (marketing automation), Salesforce (CRM), Outreach (sales automation), Content Square (analytics), Kameleoon (web personalization)

Management of a multidisciplinary team of 7 people.

• Definition and implementation of digital strategy: traffic acquisition issues (SEO/SEA, affiliation, emailing, display, retargeting...); web commercial plan; customer journeys and site optimization; social media strategy (LinkedIn and Twitter).

• Definition and execution of the global lead generation strategy through the creation of integrated campaigns and marketing programs (Marketo tool)

• Acquisition: development of new lead generation channels through Webinars, Emailing, Lead Nurturing, Display, Retargeting, Social Selling campaigns

• Tracking, measurement, and analysis of performance to continuously improve overall profitability

• Management, enrichment, segmentation, and exploitation of the CRM database for commercial efficiency (Salesforce tool)

• Definition and implementation of the online and offline communication plan

• Definition and implementation of web-mobile-retail marketing strategy and marketing plans

• Recruitment and direct management of the operational marketing team (4 people)

• Establishment of annual budgets and monthly reporting of budget status

• Support and animation of the sales and distribution network

• Management of all e-marketing levers: E-CRM, SEM, SEO, and Web Analytics

• Creation of marketing assets and sales support tools (brochures, presentations, videos, packaging, banners, website, etc.)

• Development of B2B and B2C partnerships to increase sales and brand awareness

• Support for press relations campaigns (press releases, press tours, events, etc.)

• Relaunch of the McAfee brand in the consumer security market in France

• Rebranding of the Avanquest brand and definition of new corporate communication