About Julien
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Experience
- WeLoveHolidaysLtd,Head Of Marketing PartnershipsTRAVEL AND TOURISMFebruary 2020 - May 2025 (5 years and 3 months)Londres, United Kingdom- Managed marketing strategy and performance across affiliate, metasearch, programmatic display, and new partnership channels.- Managed over £2M in monthly net revenue across 4 international markets.- Achieved continuous revenue growth through increased traffic, bookings, and ROI across all performance channels.- Affiliate Marketing: Achieved +45% in bookings and +56% in revenue by expanding the partner portfolio, diversifying campaigns, preventing fraud, and implementing targeted marketing.- Metasearch: Developed an automated bidding tool for granular optimization, improving performance on key partners and destinations.- Programmatic Display: Restructured and scaled campaigns with a focus on automation, visual refresh, and prospecting expansion, resulting in +167% sessions and +125% bookings in one year.- Launched new markets with 200% revenue growth and bookings 4 times higher than forecasts.- Developed a strategic partner portfolio including Skyscanner, Lidl, AMEX, Revolut, through targeted prospecting and advanced technology utilization.- Diversified business models (CPA, CPC, CPM) to optimize performance on ROI, ROAS, and conversion rate metrics.- Coordinated legal, technical, product, and digital teams for API integrations, discount code functionalities, and custom reporting tools, enhancing tracking, analysis, and performance.- Managed and developed a high-performing team through mentoring, skill development, and structured development plans.
- Trainline.com LimitedAffiliate Marketing Manager – GlobalTRANSPORTATIONOctober 2018 - February 2020 (1 year and 4 months)Londres, United Kingdom- Responsible for global affiliate and partnership strategy, delivering high ROI and CPA performance.- Optimized performance through segmentation, compliance monitoring, and strategic testing.- Managed platform migration and complete channel relaunch via Partnerize.
- IHG Hotels LimitedAffiliate & Marketing Lead Manager – EuropeHOSPITALITYApril 2014 - June 2017 (3 years and 2 months)Londres, United Kingdom- Responsible for global affiliate and partnership strategy, delivering high ROI and CPA performance.- Optimized performance through segmentation, compliance monitoring, and strategic testing.- Managed platform migration and complete channel relaunch via Partnerize.
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Education
- DUT (University Diploma of Technology)2007
- BaccalaureateES (HSC equivalent)2005Baccalauréat
Skill set
Categories
- Other