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Julien GiraudeauJG

Julien Giraudeau

Marketing Partnerships Director

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julien

I am a marketing and partnerships expert with over 12 years of international experience in affiliate marketing, metasearch, programmatic display, and other key channels. I have successfully launched and developed new markets, managed multi-million euro budgets, and built lasting partnerships with global brands such as Skyscanner, Lidl, AMEX, and Revolut.

Currently freelancing, I assist companies with:
– Developing and optimizing performance-oriented marketing and partnership strategies
– Launching and developing new markets
– Optimizing acquisition channels (affiliate, metasearch, programmatic…)
– Automating and structuring campaigns to maximize ROI and revenue

Recognized for my analytical mindset, creativity, and ability to exceed objectives, I bring positive energy, cultural adaptability, and a collaborative spirit to every mission.

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • WeLoveHolidaysLtd,
    Head Of Marketing Partnerships
    TRAVEL AND TOURISM
    February 2020 - May 2025 (5 years and 3 months)
    Londres, United Kingdom
    - Managed marketing strategy and performance across affiliate, metasearch, programmatic display, and new partnership channels.
    - Managed over £2M in monthly net revenue across 4 international markets.
    - Achieved continuous revenue growth through increased traffic, bookings, and ROI across all performance channels.
    - Affiliate Marketing: Achieved +45% in bookings and +56% in revenue by expanding the partner portfolio, diversifying campaigns, preventing fraud, and implementing targeted marketing.
    - Metasearch: Developed an automated bidding tool for granular optimization, improving performance on key partners and destinations.
    - Programmatic Display: Restructured and scaled campaigns with a focus on automation, visual refresh, and prospecting expansion, resulting in +167% sessions and +125% bookings in one year.
    - Launched new markets with 200% revenue growth and bookings 4 times higher than forecasts.
    - Developed a strategic partner portfolio including Skyscanner, Lidl, AMEX, Revolut, through targeted prospecting and advanced technology utilization.
    - Diversified business models (CPA, CPC, CPM) to optimize performance on ROI, ROAS, and conversion rate metrics.
    - Coordinated legal, technical, product, and digital teams for API integrations, discount code functionalities, and custom reporting tools, enhancing tracking, analysis, and performance.
    - Managed and developed a high-performing team through mentoring, skill development, and structured development plans.

    Metasearch Partenariats stratégiques Développement international Affiliation Retargeting
  • Trainline.com Limited
    Affiliate Marketing Manager – Global
    TRANSPORTATION
    October 2018 - February 2020 (1 year and 4 months)
    Londres, United Kingdom
    - Responsible for global affiliate and partnership strategy, delivering high ROI and CPA performance.
    - Optimized performance through segmentation, compliance monitoring, and strategic testing.
    - Managed platform migration and complete channel relaunch via Partnerize.
    Leadership transversal & management Stratégie de croissance KPIs and Metric Definition and Monitoring
  • IHG Hotels Limited
    Affiliate & Marketing Lead Manager – Europe
    HOSPITALITY
    April 2014 - June 2017 (3 years and 2 months)
    Londres, United Kingdom
    - Responsible for global affiliate and partnership strategy, delivering high ROI and CPA performance.
    - Optimized performance through segmentation, compliance monitoring, and strategic testing.
    - Managed platform migration and complete channel relaunch via Partnerize.

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Education

  • DUT (University Diploma of Technology)
    2007
  • Baccalaureate
    ES (HSC equivalent)
    2005
    Baccalauréat

Skill set

Categories

  • Other