Freelancer profile translated to English.

Description

Senior B2B Sales Director & Consultant, I help leaders of VSEs, SMEs, and startups structure, optimize, and accelerate their sales performance.

I act as a right-hand person to the leader, on a shared-time basis, with a highly operational approach: strategy, field execution, and results monitoring.

I am also proficient in prospecting, including cold calling, when the context requires it.

With over 20 years of B2B sales experience, I have supported more than 300 companies in contexts of sales creation, turnaround, or acceleration (B2B services, SaaS, tech, light industry, consulting) with a satisfaction rate of over 95%.

Specifically, I work on:

Clarifying the offer and positioning
Defining ICP and personas
Building the sales pitch
Implementing simple and effective processes
Multichannel prospecting and B2B cold calling
Building scripts, sequences, and KPIs
Training, coaching, and managing sales teams (SDRs, Sales Reps)
Supporting strategic deals and closing

My strength:

A dual leader/field perspective. I know how to do, structure, and teach, with a pragmatic approach focused on ROI, cash, and measurable results.

I am neither an executing freelancer nor an out-of-touch coach.

I am an experienced, outsourced executive, committed to performance, for premium missions with leaders who want to concretely advance their business.

Industry field of expertise

Languages

English
Fluent
Italian
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Mulhouse (up to 100km), Nancy (up to 100km), Metz (up to 100km), Paris (up to 100km)

Goodweek
VP Direct Sales France & Europe
SOFTWARE PUBLISHING
August 2025 - December 2025 (4 months)
Strasbourg, France
Definition and management of B2B direct sales strategy.
Go-to-market structuring: ICP, personas, offers, pricing.
Implementation and optimization of the sales process (discovery, demo, closing, upsell).
Revenue generation: closing mid-market / SME deals.
Construction and management of the sales pipeline (forecast, prioritization, reporting).
Implementation of sales KPIs and dashboards (CRM).
Cold calling & multichannel prospecting (phone, email, LinkedIn).
Creation of sales scripts, prospecting sequences, and sales arguments.
Management, training, and coaching of SDRs / BDRs / Account Executives.
Assistance with sales recruitment and team skill development.
Structuring the sales function to make growth predictable and scalable.
Interface with the leadership: business & revenue right-hand role.
Contribution to overall strategy: product, pricing, market positioning.
Cold Calling Pricing Strategy Sales Strategy Prospecting Business Development
Basededonnees.io
CEO
DIGITAL AND IT
June 2021 - Today (5 years and 2 months)
Strasbourg, France
Professional databases created in real-time with verified contact details.
Obtain prospecting files in France or abroad with higher-than-market-standard reliability thanks to our technology. No data stock, our robots browse the web, social networks, and legal data on demand to build you a database containing the most accurate and up-to-date information.
Cold Calling Negotiation Sales Funnel Marketing Social Media
Findcustomer.io
CEO
SOFTWARE PUBLISHING
September 2017 - Today (8 years and 10 months)
Strasbourg, France
It is a B2B prospecting SaaS tool that multiplies the chances of contacting prospects. It automates redundant tasks, simplifies direct actions with the sole objective of obtaining commercial results.
Sales Funnel Prospecting Team Management Sales Strategy Sales