Freelancer profile translated to English.
Back to original languageAbout Julien
Start-up, SME, or Large Company, are you looking for a strategic and operational expert to help you meet your challenges in a changing world? For example:
- Differentiate your offering/brand,
- Rethink your services, products, your business model,
- Improve the efficiency of your customer operations
- Leverage digital to improve customer acquisition and loyalty?
Areas of Expertise:
1- BUSINESS STRATEGY:
_ Formalize the business project
_ Position the company for differentiation
=> ex deliverables: scoping study (challenges, issues, and strategic projects), strategy definition (vision, mission, objectives, specific plan according to objective, Marketing Mix)
2- MARKETING: strategic and operational
_ Definition of a marketing strategy and support for its implementation to position, develop and launch a NEW offering or optimize the fit of an EXISTING offering to market expectations.
=> ex deliverables: internal/external environment analysis, market studies, market intelligence, Marketing Mix, brand policy
3 - COMMUNICATION:
_ Definition of a communication plan according to the objective, definition of content and monitoring of production via service providers according to chosen channels;
=> ex deliverables: communication plan, design and production of online and offline communication materials, ROI analysis
4- INNOVATION: Support to transform an innovative idea into commercial success, diversify, or boost slowing market performance
=> ex deliverables: ideation, Business Model CANVAS, DAS and know-how analysis, market study
5- DIGITAL: webmarketing, e-commerce, social media
_ Acquire leads: SEO, SEA, content
_ Retain customers
_ 360° customer relations
_ e-commerce
_ Assistance in choosing digital tools: CRM, ERP, etc.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Angers (up to 50km), Nantes (up to 50km), Paris 12e Arrondissement (up to 30km), Rennes (up to 50km), Lorient (up to 50km)
Experience
- KeytingInnovation Marketing, Digital and Digital Transformation ConsultantCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 11 months)Angers, FranceFounder of the consulting firm Keyting.Consulting in outsourced Marketing and Communication and tailor-made support for growing or transforming companies:✔Strategy: market research, positioning, offer launch, brand, business model✔Know your customers: persona, cross-channel buying journey, satisfaction✔Web project management, e-commerce, innovation, webmarketing, SEO✔Define and implement an online & offline marketing and communication plan✔Improve the efficiency of customer/sales operations: CRM, emailing,
- Hava3DMARKETING MANAGER Makershop.frE-COMMERCEAugust 2020 - December 2020 (4 months)Le Mans, FranceManagement of e-commerce site marketing and digital strategy to generate leads, optimize performance, email marketing, automation, SEO, SEA, social media, and online sales, with a 3rd party team.
- NicollCUSTOMER PROGRAM MANAGERCIVIL ENGINEERINGMay 2018 - September 2018 (5 months)Cholet, FranceManagement of cross-functional digital transformation projects. Creation and implementation of the e-commerce strategy on nicoll.fr involving 6 departments to improve the customer service experience.
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Education
- MSc Marketing Design and Creationaudencia centrale2014Marketing stratégique, marque, innovation, RSE, design thinking, DAO, communication digital..
- MSG Business ManagementIAE lille1999commerce international, comptabilité, contrôle de gestion, vente, marketing, gestion projet, economie...