About Julien
- Set up reliable tracking (GA4, Meta Pixel, Conversion API, GTM, Server-Side Tracking)
- Launch or optimize Meta / Google Ads campaigns
- Fix a conversion tracking issue
- Audit your Ads and identify quick wins
- My goal is to quickly solve a specific problem
- You leave with a clean, functional, and measurable system
- I prefer short and concrete missions (1 to 5 days max)
- Tracking mission (pixel, API, GA4, GTM): from €400
- Meta/Google Ads campaign setup: from €600
- Ads audit & strategic recommendations: from €500
French
Native or bilingual
Experience
- BidmetricsCo-founder & COOCONSULTING AND AUDITSOctober 2023 - Today (2 years and 8 months)Arpajon, FranceHello, I am the Co-Founder of Bidmetrics, a firm specializing in the performance of SEA advertising campaigns.Our goal at Bidmetrics is to provide the best advertising service available. Guided by a culture centered on customer satisfaction, we are constantly looking for ways to offer you support that combines performance, listening, and understanding.Specifically, here's what we do:We offer you effective strategic support to achieve your goals and stimulate your growth.We intelligently manage the creation and management of your campaigns across all paid channels.We provide you with expert advice to improve the user experience on your website.We listen to you to offer you personalized service.We regularly offer you new useful features for your business.Feel free to contact me to discuss potential collaborations and explore how we could work together.See you soon,
- Capsule BAds Project ManagerCONSULTING AND AUDITSSeptember 2020 - October 2023 (3 years and 2 months)Cachan, FranceSEA/SMA - Google Ads / Bing Ads / Facebook Ads / LinkedIn Ads / Pinterest Ads▪ Autonomous management of a client portfolio▪ Strategic client support▪ Creation, management, and optimization of SEA and SMA campaigns▪ Performance management and optimization, based on CPA / ROI indicators▪ Monthly analysis and recommendations▪ Creation and optimization of Google Merchant Center feeds▪ TOFU-MOFU-BOFU acquisition strategy TRACKING - Google Tag Manager / Google Analytics / Prestashop / Woocommerce / Shopify• Implementation of a complete tagging plan via Google Tag Manager:• Implementation of Facebook Pixel and Conversion API• Implementation of TikTok, Pinterest & Snapchat Ads pixels• Implementation of Google Analytics 4 with advanced e-commerce events• Creation of custom GA4 events based on needs• Migration from Universal Analytics to GA4• Implementation of Google Ads Conversion, Remarketing, Enhanced Conversion & Consent Mode• Integration of a GDPR-compliant tracking consent solution (Axeptio)
- Healer GamesCo-founder and General ManagerVIDEO GAMES AND ANIMATIONJuly 2018 - October 2019 (1 year and 3 months)92700 Colombes, FranceCommunication: Implementation of a communication strategy for Growth Hacking and Crowdfunding campaigns (press release, journalist sourcing, design, creation, and writing of Facebook, Instagram, Twitter, and LinkedIn posts, storyboard and video production, design, creation, and writing of a showcase website). Product: Design of the game mechanics, concept art, and algorithms related to gameplay. Creation of a Business Plan, Game Design Document, and mockups. Monitoring in the video game and pop culture domain. Management: Management of 3 interns (concept artists and 3D artists), management of freelance video artists (director, motion designer, and editor). Administrative procedures related to the creation and life of the company, negotiations, financial structuring, search for aid and subsidies.
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Education
- Unity 3D Training, Computer Programming3W Academy2019Formation Unity 3D, Programmation informatique
- Master 2 (M2), Digital Marketing, Web Management & Social MediaSup de Pub - Groupe INSEEC2018Master 2 (M2), Marketing digital ,Web management & Réseaux sociaux
Certifications
- Google Ads CertificationGoogle2022