Freelancer profile translated to English.
Back to original languageAbout Julien
Hello,
Working for over 5 years in digital marketing as an acquisition specialist, I have had the opportunity to work on numerous projects such as website redesign, CRO, integration of marketing automation software, and the development of various web acquisition levers. With a particular appetite for SEA Google Ads and Microsoft Ads, I will be able to support you from the creation of an account to its detailed optimization with an ROI-oriented vision, providing you with precise and detailed daily reports.
Scope of action:
âą Development of your paid acquisition strategy (social ads affiliation, paid and natural referencing)
âą Proposal of Google Ads structures, keyword research, budgeting
âą Launch, management, and optimization of Google Ads campaigns
âą Implementation of optimized tracking for paid campaigns (Google Tag Manager, Google Analytics)
âą Creation of dashboards on Looker Studio and transparent and detailed reporting.
References:
âą +âŹ3M / month investment managed for the leader in the German affiliate marketing market
âą Strategy and structuring of Google Ads accounts for companies in multiple business sectors (tourism, catering, industrial, communication agency...)
âą Launch and management of Google Ads accounts for a German agency in the design and innovation sector
âą Creation, monitoring, and optimization of a Google Ads account for a Japanese grocery store in France
Feel free to contact me if you wish to discuss your project đ
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- We Love XSEA Google Ads & Bing Ads ManagerCONSULTING AND AUDITSApril 2022 - Today (4 years and 2 months)Berlin, Germany- Management of SEA accounts with over âŹ30K in daily revenue- Maintenance of account performance levels in terms of profit and margin rate- Ensure adherence to the SEA campaign execution and optimization schedule- Ensure compliance with company best practices and participate in their application across different Google Ads accounts- Identify keyword ideas to increase traffic- Support the Sales department in their negotiations by providing data-driven insights on account performance and forecasts- Implement A/B tests and other conversion rate improvement levers- Share knowledge with the entire SEA team- Stay informed about the latest SEO trends (Performance Max, Lead Generation Campaigns...)- Review landing pages and propose UX/UI improvement elements
- iRASSHAiFreelance SEA Consultant at iRASSHAiRESTAURANTS AND FOOD SERVICEJuly 2023 - Today (2 years and 11 months)Paris, France- Creation of SEA Account for E-commerce sector, Monitoring and Optimization (+10,000 products)- Account Organization and Structure (campaigns, ad groups, keywords)- Search Network Campaign, Google Shopping Campaign, Performance Max Campaign, Performance Max Shopping Campaign- Adjustment of bidding strategies and cost per click- Monitoring of search terms (purchases and exclusions)- Configuration of audience lists and optimization by age groups and devices- Detailed monitoring with creation of Looker Studio dashboards
- ENNOstudioFreelance SEA Consultant at ENNOstudioDIGITAL AND ITMay 2023 - Today (3 years and 1 month)Berlin, Germany- SEA LeadGen Account Audit (configuration, audience, conversion model, structure...)- CRO + UX/UI Recommendations for landing pages- Restructuring of the SEA account (campaigns, ad groups, keywords)- Account monitoring and optimization (analysis of search terms, audiences, bid adjustments...)- Creation of tracking plan + implementation via Google Tag Manager- Monitoring and creation of automated reporting
Reviews
Morgan
Morgan Fabre
Reviewed on 1/17/2024
Julien is a true SEA expert. I contacted him for an advertiser client who needed an SEA consultant for an account audit and recommendations on PMAX. The client was very satisfied with the support and the quality of the recommendations provided.
Titouan
Titouan Olivier
Reviewed on 1/16/2024
I am very satisfied with the service provided by Julien for my Google Ads account. The account structure was relevant and exceeded the set objectives. Subsequently, optimizations were carried out regularly, and the reporting implemented allowed me to have a real-time global view of the results. His ROI-oriented vision was very useful for adjusting my budget accordingly and thus maximizing profits.
Recommendations
FU
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Education
- Master in Marketing and Services ManagementIAE Gustave Eiffel2016
- Bachelor's Degree in Economics and ManagementIAE Gustave Eiffel2014
Certifications
- Google AdWords CertificationGoogle2022