Freelancer profile translated to English.

Description

I help B2B companies optimize their acquisition channels (Google Ads, Meta Ads, and SEO) with a performance and profitability-oriented approach.

I am involved in both strategy and operations: audits, campaign setup, continuous optimization, and results analysis.

My work is data-driven, with a clear objective: generate qualified leads and improve ROI.

Bilingual French/English. One-off missions or monthly support.

A first discussion helps to quickly frame the challenges and determine if a collaboration makes sense.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Aqua Action
Marketing and Communications Manager Remote
ENVIRONMENTAL
September 2025 - Today (9 months)
Montreal, QC, Canada
Managed digital campaigns (Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads) — budget $12,000, CPC/CTR optimization, reporting, and A/B testing.
• Created bilingual (FR/EN) content for social media and ads, gaining over 300 LinkedIn followers in 2 months.
• SEO optimization (semantic markup, keywords, blog), GA4/GTM monitoring, dashboards, and KPI analysis.
• Managed HubSpot CRM: segmentation, automation, and integrations.
• Coordinated marketing projects: editorial calendar, external agency management (Google Ads Grant), brand consistency, and deliverable production.
Meta Ads Google AdWords Google Analytics SEO Marketing Campaign
La grande ménagerie
Marketing Specialist Remote
RETAIL (SMALL BUSINESS)
March 2025 - September 2025 (6 months)
Sherbrooke, QC, Canada
La Grande Ménagerie is the leader in pet product sales in the Sherbrooke region.
• Managed the development and launch of a new Shopify e-commerce site, improving user experience and functionality.
• Increased organic traffic by 12% in 4 months through SEO content creation.
• Managed and optimized paid advertising campaigns on Meta Ads and Google Ads, improving conversion rates.
• Implemented targeted email campaigns and automations via CakeMail and Shopify.
• Created performance reports using data from Google Analytics, Meta Ads Manager, and Microsoft Clarity.
• Developed strategic communication plans for product launches and promotional events.
Email Marketing Shopify Site Creation Google Search Console SEMrush Visual Creation
Canada Goose Yorkdale
Brand Ambassador
RETAIL (SMALL BUSINESS)
September 2024 - February 2025 (5 months)
Toronto, ON, Canada

• Provided exemplary customer service, contributing to total sales of approximately $250,000 over two months.
• Managed product availability and visual presentation for traffic of ~40 customers per week.
• Promoted brand awareness on social media in support of marketing initiatives.
Sales Customer Service Customer Experience Consulting Sales