Freelancer profile translated to English.

Description

Do you need a communication and marketing consultant to support you in your projects?

With15 years of experienceincommunicationandmarketing(4 years as a freelancer), I offer my services in communication strategy in the fields of Cultural and Creative Industries, CSR, and Science to support organizations with 360° strategies.

Festivals, media, companies, or associations, I have collaborated with a large number of clients and brands such as Axa, BCG, BNP Paribas, France tv, Heineken, L’Oréal, Mangopay, Mastercard, Meta, Microsoft, Orange, Rock en Seine, Société Générale, Wework.

🐝COMMUNICATION STRATEGY>>> Develop a tailor-made communication strategy to support and develop your projects by highlighting your strengths and unique qualities.

💃EVENT MANAGEMENT>>> Create value by transforming your ideas into memorable and unique events, from concept to creation for a unique experience.

📲CONTENT STRATEGY>>> Imagine, develop, and create original and engaging content deployed in a seamless digital ecosystem by mobilizing creativity and efficiency. Second profile dedicated to this activity:

>> **SKILLS**:

✶ Communication / Marketing / Editorial / SEO Strategy

✶ Project Management / Budgets / Coordination / Public Relations

✶ Content Production (podcast, videos, articles, infographics, ebooks, white papers)

✶ Event Organization (festivals, conferences, ...)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

FREELANCE
Consultant
PRESS AND MEDIA
February 2019 - Today (7 years and 6 months)
Paris, France
I have been working independently since 2019. A fantastic experience that allows me to encounter a diversity of projects and people and to develop my skills towards new horizons.

COMMUNICATION STRATEGYDevelop a tailor-made communication strategy to support and develop your projects by highlighting your strengths and unique qualities.

CONTENT STRATEGY & DIGITAL MARKETINGImagine, develop, and create original and engaging content deployed in a seamless digital ecosystem by mobilizing creativity, originality, and efficiency.

EVENT MANAGEMENTCreate value by transforming your ideas into turnkey events, memorable and unique from concept to programming, execution, and communication within a controlled budget.
Communication Strategy Marketing Strategy Content Marketing Digital Marketing Project Management Event Organization Content Strategy
BLEU CITRON
Communication Consultant
ENTERTAINMENT AND LEISURE
October 2022 - Today (3 years and 10 months)
Toulouse, France
Bleu Citron is a growing company. As part of the marketing department's development, I work with management to gain perspective, imagine processes, and frame the alignment between commercial objectives and the tools developed within the department.

**SUPPORT FOR MARKETING MANAGEMENT**:

- Facilitate, identify, and achieve objectives in an operational logic and scope.

**STRATEGIC VISION, INNOVATION & COMPETITIVENESS**:

- Inspire and promote innovation
- Provide an external perspective and challenge promotional plans (schedules, materials, service providers)

**FESTIVALS: IDENTITY & COMMUNICATION**:

>> STRATEGIC IDENTITY & NARRATIVES:
- Advice and support in creating a reference document detailing the festival's identity and strategic narratives.
>> FESTIVAL STRATEGY SUPPORT:
- Advice on developing the festival's communication plan (defining key announcement dates, deadlines, and communication calendar).
- Advice on defining the media and non-media plan.
- Analysis of the communication budget (space buying, digital marketing, distribution, ...).
- Advice on distribution partnership choices.
>> FESTIVAL VISUAL IDENTITY
- Participation in briefing the agency or creative call for proposals.
- Support in choosing the visual with the graphic design agency.
- External perspective on graphic creations for the festival's various communication materials.
>> DIGITAL COMMUNICATION
- Advice for implementing an effective digital communication strategy consistent with the festival's communication calendar.
- Advice on the push communication schedule (website updates, newsletters, and social media content) and support in establishing an editorial line across various digital communication channels (website, social media, mobile app, ...)
- External perspective on the tone, artistic direction, and rhythm of push communications.
- Support in creating an evolving digital marketing roadmap: - Defining objectives / Reviewing segmentation and identifying target customer typologies based on available data / Creating the digital customer journey and associated roadmap project.
- Participation in reading and analyzing KPIs: data related to digital communication and sales, evaluation of key marketing campaign indicators, and proposal of improvement areas.
>> PRESS
- Advice in choosing service providers in different countries.
- Review and correction of press releases and kits.
- Advice on organizing press conferences.
>> MEDIA PLAN:
- Advice in choosing media partnerships.
- Optimization of the media plan (space buying and partnerships for radio, TV, print, web, ...).
>> NON-MEDIA PLAN:
- Follow-up on distribution channel choices.

SUPPORT FOR BUSINESS DEVELOPMENT
Identity Strategic Narratives Marketing Design Thinking Press Relations Project Management SEO
Francofolies du Luxembourg
Communication Consultant
ENTERTAINMENT AND LEISURE
October 2022 - Today (3 years and 10 months)
Les Francofolies du Luxembourg is a very new festival. To enhance skills and perform in terms of both identity and ticketing, I advise the communication and marketing team on aspects as varied as visual identity, campaign planning, and social media strategy.

**HR SUPPORT**:

- Assistance in organizing the communication department (employees and services).
- Drafting job descriptions.
- Supporting newly hired individuals in their onboarding: organization, tools, posture.

**STRATEGIC IDENTITY & NARRATIVES**:

- Advice and support in creating a reference document detailing the festival's identity and strategic narratives.
- Foundation of the strategy, target audiences, creative strategy.

**FESTIVAL STRATEGY SUPPORT**:

- Advice and support in developing the festival's communication plan (defining key announcement dates, deadlines, and communication calendar).
- Advice and support in defining the media and non-media plan.
- Analysis of the communication budget (space buying, digital marketing, distribution, ...).
- Advice on distribution partnership choices.

**FESTIVAL VISUAL IDENTITY**:

- Participation in briefing the agency or creative call for proposals.
- Support in choosing the visual with the graphic design agency.
- External perspective on graphic creations for the festival's various communication materials.

**DIGITAL COMMUNICATION**:

- Advice for implementing an effective digital communication strategy consistent with the festival's communication calendar.
- Advice on the push communication schedule (website updates, newsletters, and social media content) and support in establishing an editorial line across various digital communication channels (website, social media, mobile app, ...)
- External perspective on the tone, artistic direction, and rhythm of push communications.
- Support in creating an evolving digital marketing roadmap: Defining objectives / Reviewing segmentation and identifying target customer typologies based on available data / Creating the digital customer journey and associated roadmap project.
- Participation in reading and analyzing KPIs: data related to digital communication and sales, evaluation of key marketing campaign indicators, and proposal of improvement areas.

**PRESS**:

- Advice in choosing service providers in different countries.
- Review and correction of press releases and kits.
- Advice on organizing press conferences.

**MEDIA PLAN**:

- Advice in choosing media partnerships.
- Optimization of the media plan (space buying and partnerships for radio, TV, print, web, ...).

**NON-MEDIA PLAN**:

- Follow-up on distribution channel choices.

**SIGNAGE**:

- Advice on choices and direction in scenography and signage.
- External perspective on adaptations for signage.
Communication Strategy Marketing Strategy Content Marketing Project Management

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MASTER 2 | EXPERTISE IN CULTURAL AND MEDIA INDUSTRIES
Paris 8
2010
Mémoire de recherche : «Méthodes et enjeux de la stratégie partenariale.» Université Paris 8 (Saint-Denis, 2010) - Mention TB
MASTER 2 Biodiversity, Ecology and Evolution - Society and biodiversity, Socio-Ecological Transformations and Transition
National Museum of Natural History of Paris
2021
cette finalité a pour objectif de permettre aux étudiant.e.s d’acquérir une compréhension précise des enjeux environnementaux et des transformations sociales qu’ils engendrent et supposent. L’objectif est de permettre à chacun de construire son propre positionnement dans une optique de recherche ou de développement de projets de transition. Pour ce faire, des enseignements en sciences de la nature et en sciences humaines et sociales permettront de comprendre les fonctionnements des systèmes sociaux, économiques, politiques et organisationnels, en lien avec les enjeux écologiques.

Julien Demengel

Communication Consultant | Project Manager

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