About Julien
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Conversational
German
Conversational
Experience
- Bunny StudioPricing Analyst - Market ResearchE-COMMERCEJuly 2020 - January 2021 (7 months)Studio Bunny is an e-commerce service provider offering artistic and creative services. Its product range is very wide and the competition is global.Following in-depth research, my mission is to assist them in precisely defining their products, identifying existing competitors, and refining the company's positioning.Pricing Research:1) Identify the services offered by Studio Bunny, research how Google users obtain them, identify existing competitors, and finally rank them.2) Once competitors are clearly identified, research the prices of the services offered, the different options that may affect the price, and their 'best practices' from which Studio Bunny could draw inspiration.Deliverables:1) Pivot Table on Excel summarizing the prices of competitor services and the different options offered.2) Written report focusing on:• The 'best competitors' - from whom Studio Bunny can draw inspiration - and the 'important competitors' - whose turnover is among the highest in the industry.• A strategic map of the e-commerce artistic services industry in which Studio Bunny operates, with Price and Quality as axes (criteria being: execution time, customer reviews, and experience) in order to identify future opportunities for Studio Bunny.
- superbath.co.ukData Analyst - Pricing SpecialistE-COMMERCEJanuary 2019 - Today (7 years and 5 months)Darmstadt, GermanyE-commerce company selling branded products for Bathrooms and KitchensCompetitive Intelligence and Pricing Strategy-Identification and ranking of competitors-Extraction of data from competitor sites using the scraper-Analysis of acquired data compared to our own data-Numerical and detailed reporting of modifications to be made and their impact on turnoverIncreasing traffic via Google Ads:-Customer segmentation-A/B testing-CPC OptimizationI continue to work in this role, solely on the Data Analysis - Pricing part, as a freelancer. In figures:-250,000 SKUs sold in 4 different countries-183 competitors monitored-Hundreds of thousands of URLs scraped every week-Between April 2019 and April 2020, significant increase in turnover while internet traffic stagnates
- amOseedsMarket ExplorerE-COMMERCESeptember 2019 - December 2019 (4 months)AmOseeds is a French e-commerce company specializing in the sale of 100% natural food supplements, placing high importance on the traceability and quality of their products.During the company's launch, I actively participated in:- Conducting market research to establish the brand's positioning and pricing strategy.- Establishing the marketing strategy: defining the customer profile, their needs, and implementing various acquisition channels.
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Education
- Master in International Economics and StrategyIESEG2020Bachelor généraliste en Economie et Gestion : -Micro-économie / Economie Internationale / Statistics / Econometrie -Comptabilité / Finance de Marché / Finance d'entreprise Master en Economie et Stratégie Internationale : -Econometrie avancée / Analyse de données avancée -Marketing analytics / Optimizer son CPC -Stratégie d'entreprise Sujet de mémoire : Serait-il possible qu'une entreprise low-cost s'insère sur le marché des Telecoms Mexicains (à l'image de Free en France dans les années 2010) ? Si oui, comment?
- Master in International Business and StrategyLancaster University2018ERASMUS - Aucun diplôme n'a été délivré à l'issu du semestre passé au sein de l'Université de Lancaster MSC Commerce et Statégie Internationale : -Les entreprises dans une économie mondialisées (Droit / Géopolitique) -Conflit et management interculturel -La concurrence dans un marché mondial (Economie) -Data Analysis - Comment optimiser ses processus?
Certifications
- TOEIC 985ETS2018