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Julien DelanauJD

Julien Delanau

Pricing Analyst | Choose your positioning

€390/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julien

✅ I respond very quickly to all requests
✅ I adapt to your needs and constraints
✅ Your total satisfaction is my primary goal

Data never lies, and they have many stories to tell you! Listen to them!

I have been working in data analysis for over a year as a Data Analyst in e-commerce. Specializing in Pricing and competitive intelligence, I provide my clients with the most accurate real-time data on the competitive landscape, both in terms of stock and price.

Specifically, I will retrieve - or scrape - data from your competitors' websites using a robot, sort it, analyze it, and provide you with a detailed product-by-product file showing how your prices compare to the competition. The market study can be extended by integrating it with financial models to anticipate the impact of price changes on your margins and future profits.

I currently manage an e-commerce portfolio of over 250,000 products operating in 4 different countries (isi-sanitaire.fr).

My clients describe me as reliable, independent, and meticulous.

#DataAnalyst #PricingStrategy #CompetitiveIntelligence #Pricing #MarketResearch #PriceMonitoring #FinancialModeling #DataAnalysis #ecommerce #e-commerce
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Italian

    Conversational

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • Bunny Studio
    Pricing Analyst - Market Research
    E-COMMERCE
    July 2020 - January 2021 (7 months)
    Studio Bunny is an e-commerce service provider offering artistic and creative services. Its product range is very wide and the competition is global.

    Following in-depth research, my mission is to assist them in precisely defining their products, identifying existing competitors, and refining the company's positioning.

    Pricing Research:
    1) Identify the services offered by Studio Bunny, research how Google users obtain them, identify existing competitors, and finally rank them.
    2) Once competitors are clearly identified, research the prices of the services offered, the different options that may affect the price, and their 'best practices' from which Studio Bunny could draw inspiration.

    Deliverables:
    1) Pivot Table on Excel summarizing the prices of competitor services and the different options offered.
    2) Written report focusing on:
    • The 'best competitors' - from whom Studio Bunny can draw inspiration - and the 'important competitors' - whose turnover is among the highest in the industry.
    • A strategic map of the e-commerce artistic services industry in which Studio Bunny operates, with Price and Quality as axes (criteria being: execution time, customer reviews, and experience) in order to identify future opportunities for Studio Bunny.
    Market Research Positioning Strategy Microsoft Excel Pricing Strategy Competitive Intelligence Benchmark Sales Strategy SEO Consulting E-commerce
  • superbath.co.uk
    Data Analyst - Pricing Specialist
    E-COMMERCE
    January 2019 - Today (7 years and 5 months)
    Darmstadt, Germany
    E-commerce company selling branded products for Bathrooms and Kitchens

    Competitive Intelligence and Pricing Strategy
    -Identification and ranking of competitors
    -Extraction of data from competitor sites using the scraper
    -Analysis of acquired data compared to our own data
    -Numerical and detailed reporting of modifications to be made and their impact on turnover

    Increasing traffic via Google Ads:
    -Customer segmentation
    -A/B testing
    -CPC Optimization

    I continue to work in this role, solely on the Data Analysis - Pricing part, as a freelancer. In figures:
    -250,000 SKUs sold in 4 different countries
    -183 competitors monitored
    -Hundreds of thousands of URLs scraped every week
    -Between April 2019 and April 2020, significant increase in turnover while internet traffic stagnates
    Data Mining Competitive Intelligence Data Analysis Consulting Positioning Strategy Pricing Strategy Scrap E-commerce
  • amOseeds
    Market Explorer
    E-COMMERCE
    September 2019 - December 2019 (4 months)
    AmOseeds is a French e-commerce company specializing in the sale of 100% natural food supplements, placing high importance on the traceability and quality of their products.
    During the company's launch, I actively participated in:

    - Conducting market research to establish the brand's positioning and pricing strategy.
    - Establishing the marketing strategy: defining the customer profile, their needs, and implementing various acquisition channels.
    Market Research Competitive Intelligence Sales Strategy Positioning Strategy Pricing Pricing Strategy E-commerce

Recommendations

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FU
Former user and 1 other person have recommended Julien

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Education

  • Master in International Economics and Strategy
    IESEG
    2020
    Bachelor généraliste en Economie et Gestion : -Micro-économie / Economie Internationale / Statistics / Econometrie -Comptabilité / Finance de Marché / Finance d'entreprise Master en Economie et Stratégie Internationale : -Econometrie avancée / Analyse de données avancée -Marketing analytics / Optimizer son CPC -Stratégie d'entreprise Sujet de mémoire : Serait-il possible qu'une entreprise low-cost s'insère sur le marché des Telecoms Mexicains (à l'image de Free en France dans les années 2010) ? Si oui, comment?
  • Master in International Business and Strategy
    Lancaster University
    2018
    ERASMUS - Aucun diplôme n'a été délivré à l'issu du semestre passé au sein de l'Université de Lancaster MSC Commerce et Statégie Internationale : -Les entreprises dans une économie mondialisées (Droit / Géopolitique) -Conflit et management interculturel -La concurrence dans un marché mondial (Economie) -Data Analysis - Comment optimiser ses processus?

Certifications

  • TOEIC 985
    ETS
    2018
    English English French Translation

Skill set

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