Freelancer profile translated to English.
Back to original languageAbout Julien
Expert Tracking Analytics, First Party and Server Side
🚀 Senior Analytics Consultant(+15 years of experience, ex-front-end developer), specialist in analytics tracking (client-side and server-side) and tag management.
I support leading companies such as La Redoute, Matmut, ADEO (Leroy Merlin, Bricoman), Air France, Transavia, Emirates, Kenya Airways, Saudia, TravelSki, IDGroup, Grain de Malice, McCain, Palais des Thés, Rapid Flyer, Sanoflore, Juliette Has A Gun, Maison & Objets as well as recognized digital agencies (Digital Keys, Unami, Dalt, Résonéo)...
I use the best market tools daily: Piano Analytics, Google Analytics GA4, Adobe Analytics, Matomo, Google Tag Manager (GTM/sGTM), and Commanders Act.
I also master the technical implementation of marketing tags: Google Ads, Facebook CAPI, Pinterest CAPI, Snapchat, TikTok, LinkedIn Ads, and others...
🎯 Areas of expertise :
Expert Tracking: Audit, implementation, and optimization of analytics solutions (Piano Analytics, GA4, Adobe Analytics...)
Server-Side Tracking: An essential solution facing the imminent end of third-party cookies, ad blockers, and browser restrictions (Safari ITP) to maximize your advertising performance. Ensures reliable, sustainable, and RGPD-compliant data while improving the quality of marketing data. (Addingwell, Commanders Act, Stape, Taggrs...)
Tag Management: Complete and robust management of your marketing tags and tagging plans (dataLayer, Commanders Act, GTM), in client-side & server-side.
📊 Complete Analytics Project Management :
Design and management of tagging plans adapted to business objectives.
Effective coordination between technical and marketing/e-commerce teams.
Data quality audits, in-depth analyses, and strategic recommendations to ensure reliable KPIs.
🏆 Certified Piano Analytics Partner – Gold Level
🤝 Addingwell Partner – Server-side implementation expert
English
Fluent
French
Native or bilingual
Can work on-site
Lille (up to 50km), Lille (up to 50km), Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)
Experience
- RosselAnalytics Consultant - GTM / Piano AnalyticsPRESS AND MEDIAJuly 2025 - Today (1 year and 1 month)Lille, FranceAnalytics Consultant for the Rossel group (Voix du Nord, Le Soir, Sud Info, Nord Littoral...)- Redesign of web & app tagging plan- Web analyst dedicated to the group's Engagement & Retention pillar- Maintenance and optimization of technical implementation (Piano, Marketing Tags)- Web analytics project management
- La RedouteLa Redoute - Analytics Consultant - Web & App Tracking ExpertE-COMMERCEOctober 2024 - March 2025 (4 months)Roubaix, France- Technical Analytics Consultant for website & iOS/Android applications- Project Management- Expert in Adobe Launch, Adobe Analytics Tracking
- Travelfactory - TravelskiAnalytics Consultant - Technical ImplementationJuly 2023 - October 2023 (4 months)Wimille, France- Complete redesign of the dataLayer (23 custom events, 35 custom properties)- Project monitoring and developer support- Technical training- Testing- Business Analytics Consulting
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Education
- ULCO InformationUniversité du Littoral Côte d'Opale2011
Certifications
- AT internet AdministrationAT internet2017
- ABTasty User EssentialsABTasty2021