Julien D

Founder of Digiclutch, my freelance activity specializing in acquisition, tracking, SEO, and digital performance. I support companies (VSEs, SMEs, agencies, franchises) in optimizing their web strategies: acquisition strategy, conversion-oriented redesigns, SEO, GDPR tagging plan, management dashboards, and Google Ads campaign implementation.

I provide operational or strategic consulting, with a tailor-made, results-oriented, and user-centric approach. I offer my clients a 360° view of digital performance.

Services offered:

→ SEO Audit and Redesign (technical, semantic, link building, architecture, internal linking)

→ Google Ads Campaign Setup or Optimization (Search, Display, PMAX, retargeting)

→ Definition of a multichannel B2C / B2B acquisition strategy (SEO / SEA / tracking / content)

→ Development of high-performing landing pages, tailored to business objectives

→ GDPR-compliant tagging plan (GTM, GA4, conversions, scroll, clicks, UTMs, etc.)

→ Creation of automated dashboards on Looker Studio (business KPIs, SEO, Ads, ROI)

→ Technical support for website redesign or creation (SEO/UX/Tracking)

→ Strategic advice for agencies or brands in digital structuring

Positioning:

→ Freelance expert consultant in digital performance, at the intersection of SEO, SEA, tracking, and CRO

→ A technical & operational approach, adapted for teams seeking measurable growth

→ A showcase website digiclutch.fr demonstrating my expertise through a technical, multilingual, optimized, and scalable platform

Strategic role within the Digital Marketing Department of a large mutual insurance group. As a web analytics expert, I structured the analysis of digital performance for various acquisition channels (SEO, SEA, programmatic), with a data-driven approach and a strong emphasis on reliability for decision-making.

Main responsibilities:

→ Digital Performance Analysis:

– Monitoring SEO, SEA, and partnership performance via GSC, Google Ads, and internal tools

– Development of automated dashboards on Looker Studio to track key KPIs by Business Unit

– Daily monitoring of organic visibility, traffic, conversions, and acquisition cost

→ Acquisition Channel Optimization:

– Strategic recommendations based on competitive intelligence (Semrush, Searchmetrics)

– Technical SEO audits (crawls, logs, indexability), content and architecture optimization

– Monitoring of programmatic, native ads, and partnership campaign performance

→ Project Management and Coordination:

– Cross-functional collaboration with SEA, SEO, content, and data teams to align actions

– Participation in the continuous improvement of analysis tools and tracking requirements definition

– Leading weekly meetings and reporting results to management

→ Testing and Recommendations:

– Recommendations based on qualitative and quantitative data (logs, funnels, macro and micro conversion KPIs)

→ Knowledge Transfer and Skill Development:

– Support for internal teams (project managers, SEO specialists, acquisition specialists)

– Training on key indicators and results interpretation

Concrete results:

– Centralization and automation of performance measurement for all acquisition channels

– Custom Datastudio dashboards enabling simple and operational analysis in 2 clicks per BU

– Rapid identification of underperforming channels & more efficient budget reallocation

Head of the digital department for 3 years at Groupe Zephyr (4 brands), a leader in home care services in France. I structured and managed B2C / B2B marketing & product strategies with a fourfold objective: visual identity change, increased autonomy, cost reduction, and improved digital performance.

I transformed a developing digital department into a true business performance driver, serving over 500 employees.

Main responsibilities:

→ Complete redesign of senior-compagnie.fr & free-dom.fr websites (from A to Z: wireframes, development, launch)

→ Migration to in-house SEO-friendly CMS for greater autonomy, flexibility, and cost control

→ Technical optimization (SEO, Web Performance, GDPR, Core Web Vitals), content redesign, and internal linking

→ Deployment of advanced GA4 + GTM tracking, conversion attribution, dynamic Looker Studio dashboards

→ Management and structuring of the internal advertising service (145 agencies), campaign and reporting automation

→ Cross-functional coordination with product, IT, communications, and management teams – leading project rituals & roadmap

→ Training and supervision of acquisition & content teams

Quantified results:

– 5x increase in qualified leads (B2C)

– 6.7x increase in recruitment leads (caregivers)

– 15x increase in franchise leads

– +3.5% conversion rate (senior-compagnie.fr)

– +250% SEO traffic in 6 months

– -30% bounce rate

– Top 5 for generic keywords / Top 3 local for 350 geographic areas

– -35% in maintenance and development costs

– -20% CPA on Google Ads campaigns

– Complete automated reporting (from awareness to conversion)

A complete overhaul that transformed the digital presence into a growth, autonomy, and cost-saving engine for 4 national brands.