Freelancer profile translated to English.
Back to original languageAbout Julien
100+ SEO projects. 6 years of experience.
Freelance SEO Consultant, I work with SMEs, startups, and e-commerce businesses.
I help my clients transform their SEO into a source of qualified and sustainable traffic, on Google and AI search engines.
My scope of intervention covers the entire SEO chain
- Technical & semantic SEO audit (Screaming Frog, Ahrefs, Semrush)
- SEO strategy & prioritized action plan
- On-page optimization, semantic cocoon, internal linking
- SEO copywriting & content strategy
- Local SEO: Google Business Profile optimization, local citations, and geo-localized SEO
- Link building & quality backlink acquisition
- GEO: optimization for appearing in ChatGPT, Claude, Gemini, and Perplexity responses
Tailored SEO Strategy
Whether you are an SME with a WordPress site, an e-commerce business on WooCommerce or Shopify, a SaaS company, or a media outlet, I adapt my SEO strategy to your constraints and your market.
Contact me to discuss your project.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Lille (up to 50km), Marseille (up to 50km)
Experience
- A.M.I AUDIT MANAGEMENT INTEGRATIONCore Update Recovery for a B2B WordPress IT & Cybersecurity SiteTELECOMMUNICATIONSMarch 2026 - May 2026 (3 months)Paris, FranceFull support for an IT & cybersecurity service provider in the Paris region following a visibility drop caused by the December 2025 Core Update.
WordPress SEO Audit (Semantic & Technical)
Analysis of the editorial structure, identification of root causes (misalignment between informational content and commercial intent, diluted thematic signal), review of indexing, structured data, and internal linking.B2B Content Strategy & SEO Copywriting
Production of a 3-phase recovery plan and writing of priority content: redesign of service pages (IT audit, IT infrastructure management, outsourcing), creation of BOFU articles targeting decision-makers, restructuring of internal links towards transactional pages. Each content piece targeted based on Google Search Console data and fine SERP analysis on specific B2B verticals (SMEs, Paris region, IT outsourcing, outsourced CISO).B2B Link Building & Backlink Acquisition
Identification of linking opportunities from specialized publications, IT directories, and technology partners, with work on service-oriented anchors to strengthen domain authority on target commercial queries.Google Business Profile & Local SEO Optimization
Update of categories, writing of the description, addition of services, and consistency of NAP information to strengthen local presence for geo-localized queries in the Paris region. - NT Conseil-financesLocal SEO & Editorial Restructuring - NT Conseil-finances (Wealth Management)CONSULTING AND AUDITSJanuary 2026 - May 2026 (4 months)Paris, FranceContent-oriented and local SEO mission for NT Conseil-finances, a wealth management and tax consulting firm, with the goal of geo-localized visibility and thematic authority.
Audit & Editorial Restructuring
- Complete content audit followed by implementation of recommendations: transformation of category pages into structuring hubs
- Reorganization of content into exclusive silos (Retirement, Taxation, Investments, Real Estate)
- Editorial cleanup (deletions, redirects, updates).
Geographic Silo
Structuring of a local silo with the creation of an /locations/ page and deployment of AI-assisted "service + city" pages to capture high-potential geo-localized queries.BOFU Content Production
Writing of blog articles targeting high-value search intents (comparisons, wealth management strategy, taxation, retirement) to feed the thematic silos and capture prospects in the decision-making phase. - Physio PDSPost-Hacking SEO & Local Optimization - Physio PDS (Lausanne)MEDICALNovember 2025 - January 2026 (2 months)Lausanne, SwitzerlandCrisis SEO mission for Physio Pont des Sauges, a multidisciplinary physiotherapy clinic in Lausanne, following a hack that generated thousands of spam URLs.
Post-Hacking Diagnosis & Cleanup
- Analysis of the hack's impact on indexing
- Implementation of a complete cleanup strategy: .htaccess rules (410 Gone code)
- robots.txt update
Reactivation of Freshness Signals
Complete or partial rewriting of 8 key service pages (physiotherapy, therapeutic massage, lymphatic drainage, Pilates, pelvic floor rehabilitation, nutritionist…), optimization of H1s, slugs, and section structures to better meet local search intents.Content Production
Publication of blog articles targeting high-potential queries (back pain, knee pain, leg pain), integrated into the homepage and footer.Internal Linking & Technical
Optimization of contextual internal linking, correction of the hamburger menu incorrectly displayed on desktop, and harmonization of mobile/desktop menus. Addition of links to services in the footer.
Reviews
M
Maxime
Covalba
Reviewed on 4/28/2023
We hired Julien to optimize the SEO performance of the website; he masters his subject very well, with highly relevant recommendations. We loved his monthly support. Julien is an ultra-efficient SEO consultant: effective!
Cédric
NETALYS
Reviewed on 12/22/2022
Consulted for a delicate redesign of 4 sites into one, Julien conducted an excellent study and advised us optimally to support us in the project's success. Pedagogical and a good communicator, it was a great pleasure to work with him, and we will gladly work with him again on other projects. I highly recommend Julien for his SEO strategy skills.
Recommendations
JH
JH
+3
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Education
- Advanced SEO Strategies - RSSEODrujok Web2022
- GrowthL'antichambre de Germinal2020Formations certifiantes sur les sujets majeurs de l'acquisition en ligne. - B2B Outband - Growth Strategies - Design (Landing Page) - Copywritting - Social Ads (Facebook ads, LinkedIn ads, Google Ads, Youtube ads) - Tracking et Analytics (Google Tag Manager, Google analytics) - Content Marketing - Influence LinkedIn
Certifications
- Inbound MarketingHubspot2021