Freelancer profile translated to English.

Description

I love designing and continuously improving your e-commerce and its communication 🎯📈🛒

+20 years of expertise in digital as a product UI-UX designer (SMEs, IT consulting firms, FREELANCE)

⭐ I created the freelance network "KobOne" with 80k registered users - sold to the Mantu group

🎨 create > test > measure > improve

#adobeXD #ga4 #personas #SocialNetworks #ads #seo #improvement #continuous

At JAM Difus, I participated in improving the user experience and strengthening the online presence of Luminis-Films.com and Variance-Auto.com, French leaders in the sale of window films and adhesive coatings.

Thanks to expertise in art direction and digital strategy, I contribute to the development of innovative mockups, project management with a team of five developers, and the execution of effective social media advertising campaigns.

My role as a Product UI Designer involves constant collaboration with project managers and development teams to ensure the creation and optimization of e-commerce features.

Driven by a passion for design and digital, I strive to analyze and measure the impact of our actions to ensure continuous improvement and an ever-enriched user experience.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 15km)

Jam Difus'
Digital Brand Manager - Product UI designer
RETAIL (LARGE RETAILERS)
April 2021 - Today (5 years and 2 months)
Lyon, France
Improve the image and effectiveness of e-commerce sites: Luminis-Films.com - Variance-Auto.com 🛒

✔️ Propose and mockup new features
✔️ Brief developers and perform acceptance testing
✔️ Collaborate with Community Managers and test META Ads campaigns that convert
✔️ Measure the effectiveness of our actions

Responsibilities:
• Creation of UX/UI design mockups and prototypes (Adobe Xd)
• Briefing & acceptance testing of development tasks - 5 developers (Monday/Teams)
• Briefing & Art Direction for web marketing - 2 Community Managers - 1 Motion Designer - 1 Photographer (Monday/Teams)

JAM Difus is the French leader in the sale of window films and adhesive coatings.
35 people on a single site to design, sell, manufacture, and ship products.
UX/UI Designer E-commerce Strategy Brand Strategy Brand Design Acceptance Test Report Facebook Ads GA4 Adobe XD Persona
Amaris Consulting
Digital Marketplace Project Manager "kobOne"
TECH
January 2018 - June 2020 (2 years and 5 months)
Lyon, France
Objectives
• Lead business model pivot from "display" to "intermediation platform"
• Synchronize teams (Business, Development, Legal, Admin)

Results
• Launch of new version in January 2020
• + 30 projects submitted (in 3 months) + €80K in incoming leads generated
Details of roles and responsibilities I undertook:
• Writing user stories describing the new product in JIRA
• UI/UX design of desktop and mobile screens: PSD-CRAFT-INVISION
• Management, supervision, and follow-up of internal and/or external talent, 2 NodeJS developers in Portugal and 3 PHP developers in Vietnam, 1 Project Manager, 1 Tester, 1 Business Developer in France)
• Management of calendar and article types, publication via Wordpress, social media activation, community management & forum moderation...
• Business monitoring (P&L), field support for Business Developers, liaison with legal and administrative teams…
User Interface Design Webdesign Graphic Charter Product Management User Experience Design Product Design Web Project Management Agile Methodology
Pixikult
Brand Design Consultant • (UI/UX) Design • Manager
DIGITAL AND IT
July 2008 - January 2018 (9 years and 6 months)
Lyon, France
Role:
• Creation of visual identities
• UI/UX design creation
• Project monitoring / technical realization and development
• Manager
Branding User Interface Design User Experience Design Web Project Management