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Julien CardonJC

Julien Cardon

Senior Strategy & Growth Consultant

€450/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julien

Entrepreneur and senior consultant in strategy & growth, former executive (member of management committees) in TV, radio, and press media (M6, RTL, Fun Radio, EBRA Group / Le Dauphiné Libéré).
Over 20 years of experience in development, content, events, and monetization, in France and internationally (Canada / Quebec in particular).

I co-founded RMF Radio, an international audio media broadcast 24/7, and Address-Tips, an AI-powered travel-tech platform.
My expertise: transforming an idea, an asset, or an existing medium into a profitable business, without going through a heavy firm.

To be useful to you today for:
- creating new growth drivers,
- diversifying your revenue streams,
- structuring strategic projects (media, content, events, international),
- gaining quick and concrete perspective on a complex situation.

Approach
- Pragmatic and operational:
- rapid diagnosis, clear prioritization, actionable decisions, and effective implementation.
- Accustomed to working directly with executives and management teams.

To mobilize especially when you are facing:
- a strong dependence on a single income,
- numerous ideas but few realized,
- a need for development or diversification,
- an international project to frame or secure,
- a sensitive cross-functional project to manage.

Intervention formats (examples)
- Business development & revenue diversification
- Executive / Management Committee Sparring Partner
- Structuring media, content, or event projects
- International expansion (France – Canada / Quebec)
- Strategic storytelling & business influence

One-off missions or long-term support.
Intervention with complete autonomy, with a focus on trust, discretion, and loyalty.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • Production Be Medias Inc
    Senior Consultant – Strategy, Growth & Development
    June 2025 - Today (1 year and 2 months)
    Paris, France
    Strategic support for executives, brands, and organizations on their growth, structuring, and medium/long-term development challenges.

    Interventions:
    - Definition and management of growth & go-to-market strategies
    - Structuring of business models generating recurring revenue
    - Design and activation of high-value strategic partnerships
    - Support for executives (CEO / COMEX / founders) on business impact projects

    Results & impacts:
    - Creation or optimization of 6 and 7-figure revenues
    - Acceleration of projects with measurable results in 6 to 12 months
    - Management of projects involving several dozen partners or collaborators
    - Contribution to high-potential valuation projects

    Missions & references (selection):
    - Bpifrance – Design of strategic connection tools between French and Canadian ecosystems
    (e.g., major infrastructure executives: ports, institutions, entrepreneurs)
    - CES Las Vegas (Consumer Electronics Show) – Production and coordination of premium audio content for the Canadian delegation
    - Fou de Pâtisserie – Strategic support for management: growth structuring, partnerships, new revenue streams, long-term brand projection
    - Media & lifestyle brands projects (confidential)
    - Organizations in transformation, acceleration, or strategic repositioning phases

    Expertise mobilized
    - Growth strategy · Senior strategic consulting · Business development · Business model structuring · Partnerships & alliances · Organization transformation · Brand strategy · Media & entertainment
    - Executive support · International development
    Growth Strategy Business Development Strategic Partnerships International Development Media
  • RMF Radio
    Director & Co-founder
    PRESS AND MEDIA
    September 2016 - Today (9 years and 11 months)
    Montréal, Canada
    International Audio Media | Independent
    Montreal (Canada) / France

    Co-founder and executive of an international digital audio media, aimed at French-speaking communities abroad.
    Global project management, from editorial strategy to monetization, combining premium content, branding, and partnerships.

    Key roles & responsibilities:
    - Definition of the media's strategic and editorial positioning
    - Creation and management of audio formats (radio & podcasts)
    - Development of audience and international brand awareness
    - Establishment of media and commercial partnerships (France & international)
    - Monetization strategy: sponsoring, special operations, brand partnerships
    - Global entrepreneurial management: branding, content, distribution, long-term vision

    Key figures:
    - 1.7 million hours of listening in 2024 (RMF Radio application)
    - 470,000 podcast listeners (SoundCloud – January 2026)
    - International multi-country audience

    Vision:
    To build a sustainable, unifying, and profitable media, creating value for brands and French-speaking communities internationally.
    Media Strategy Audience Development Content Monetization Media Partnerships Audio / Podcast Production
  • GROUPE EBRA
    Communications & Business Development Director – Le Dauphiné Libéré
    PRESS AND MEDIA
    April 2022 - November 2023 (1 year and 7 months)
    Grenoble, France
    Management of the communication, development, and diversification strategies for Le Dauphiné Libéré, with a clear objective:
    to create new business value levers while strengthening the editorial brand.

    Scope & key achievements:
    - Complete overhaul of Le Dauphiné Libéré's communication
    → omnichannel campaigns (TV, radio, digital, outdoor)
    - Design and presentation of diversification projects to group management
    - Organization in 3 weeks of the large-scale field operation
    “L’Appel des Sommets” – Aiguille du Midi (Mont-Blanc)
    → operation with strong editorial impact, 100% funded by partners, profitable, and budget-controlled
    - Implementation of editorial marketing within the newsroom
    - Redesign of the graphic charter
    - Deployment of commercial offers dedicated to the HCR sector (hotels, cafes, restaurants)
    - Creation of reader acquisition and loyalty mechanisms
    (newsletters, engagement mechanics, field operations)

    Strategic objective:
    To transform a leading regional media into a multi-lever, editorial and business value creation platform.
    Media Strategy New Revenue Development Content Monetization Editorial Marketing Strategic Partnerships

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Education

  • MBA
    University of Kentucky
    2001
    Marketing & Communication
  • BA
    EM Grenoble
    2001
    Marketing & Communication

Skill set

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