About Julien
French
Native or bilingual
English
Fluent
Experience
- NaiartDigital Growth MarketingENTERTAINMENT AND LEISUREDecember 2023 - Today (2 years and 8 months)Paris, FranceManaged digital growth strategies for artists, labels, and apps in the music industry. Managed multi-platform paid social campaigns (Meta, TikTok, Snapchat, YouTube) — from creative concept to performance reporting. Produced and directed UGC content: brief, script, filming, editing, delivery of ready-to-use creative libraries. Launched and scaled digital products (Plug, Viralize) with a data-driven approach: metrics analysis, acquisition funnel optimization, and ROAS maximization. Business development and partnership management with players in the French music ecosystem.
- KLOX ParisDigital Marketing Strategist Music & BrandsDecember 2022 - July 2023 (7 months)Managed paid social campaigns for artists and brands (Believe, REC118...). Data-driven optimization of KPIs and acquisition levers daily. Reporting & insights to guide strategic iterations. Martech watch.
- JBM CustomerSelf-EmployedApril 2023 - Today (3 years and 4 months)E-commerce Services: Website Creation: Design and development of e-commerce and showcase websites optimized for performance and user experience. High-conversion landing pages: Design and development of landing pages optimized to maximize conversion rates (A/B testing, copywriting, action-oriented structure). Customer Service Management and Automation: Implementation of customer support tools (ticketing) integrating AI to prioritize and resolve requests. Make/Zapier Automations: Configuration of automated scenarios to streamline internal communication and order tracking.
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Education
- BachelorAudencia Business SchoolBachelor
- Master Management in the Music Industryl'IESAMaster Management dans L'industrie Musical
Certifications
- Meta BlueprintMeta Blueprint2023