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Julien BrionneJB

Julien Brionne

Senior PM | Product & Ops Structuring

€750/day
Montpellier, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julien

Senior PM, 10+ years. 4 scale-ups structured: Heetch, Back Market, Waalaxy, Wizville.
I step in when product/ops organization can no longer keep up with growth. Processes pile up. Ownership is unclear. Teams patch instead of executing.

What I do concretely:
Structure (or restructure) the product/ops layer. Clarify who decides what. Establish sustainable processes. Align Product, Ops, and Engineering.

Senior IC with a Head of perspective. I set the framework and I do the work.

Background:
Heetch: Care/Core Product Team created from scratch. Internal admin rebuilt. +8% Care efficiency.
Back Market: Care Platform structuring. Distributed help center. Omnichannel management. Help Request lifecycle architecture & Feedback Model. CSAT increase from 7.8 to 8.5
Waalaxy: Shifted output towards outcome. ARR from 7M to 8.5M. Managed 3 PMs.
Wizville: Product function built from the ground up. Member of the executive committee.

Available for assignments starting September in Montpellier or fully remote.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Montpellier (up to 50km)

Experience

  • BackMarket
    Principal PM Care Platform
    E-COMMERCE
    February 2026 - Today (6 months)
    Montpellier, France
    E-commerce marketplace (refurbished), 700+ people.
    Structuring of the Care Platform. Migration and repositioning of the Help Center from Zendesk to Intercom.
    Design of the Help Request lifecycle architecture.
    Automated ticket classification, insights extraction, and AI-powered feedback loops.
    Omnichannel integration of support channels.
    User feedback management.
    Scope at the intersection of Product Management, Ops, AI, and Engineering on a high-volume platform.
    Product Ops Product-Market Fit Customer Care Product Management Artificial Intelligence
  • Waalaxy
    Head Of Product
    SOFTWARE PUBLISHING
    December 2024 - June 2025 (6 months)
    Montpellier, France
    B2B SaaS Scale-up (LinkedIn automation), 50+ people.
    Shift of the product organization from feature output to outcome-driven delivery. Redesign of the Discovery-to-Delivery process across 3 cross-functional squads: ShapeUp, feasibility checkpoints, UX/Tech rituals.
    Coaching of 3 Product Managers, 2 Product Designers, 1 Data Analyst. Activation and retention strategy for the Team product. Backlog prioritization, OKRs, focus areas. ARR from 7M to 8.5M during the period.
    Team Management Product Management Product Coaching Change and Transformation Management Product Led Growth
  • Wizville
    Chief Product Officer
    SOFTWARE PUBLISHING
    October 2023 - November 2024 (1 year and 1 month)
    Paris, France
    B2B SaaS Scale-up (customer feedback management).
    Product function built from scratch: recruitment, product rituals, discovery and delivery process.
    Management of 5 people: 3 Product Managers, 1 Data Scientist, 1 Product Designer.
    Structuring of the data team.
    Definition of product strategy and PLG (Product-Led Growth) launch. Member of the executive committee, reporting to the Board of Directors.
    Alignment of product, engineering, and business.
    Team Management Product Management Board Member Corporate Strategy Product Ops

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Education

  • Master
    Université Lumiére (Lyon II)
    2009
    Master

Certifications

Skill set

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