Julien Bovina

Co-founder and General Manager of Stratégie Hôtel, a company specializing in supporting players in the hospitality industry.

Since the creation of Stratégie Hôtel, I have developed a thorough understanding of the French hospitality ecosystem, based on regular and concrete exchanges with operators, owners, investors, and hotel decision-makers.

This activity has allowed me to build an extensive network of independent hotels, hotel groups, multi-franchisees, and investors, as well as to work closely with brands, franchise groups, cooperatives, and hotel networks.

I regularly address topics related to:

– structuring and optimizing hotel business models

– performance, development, and repositioning challenges

– relationships between hoteliers, suppliers, and B2B partners

– analysis of real expectations and decision-making processes from the perspective of operators and groups

This field knowledge, coupled with an active network of hotel decision-makers, allows me today to effectively support B2B companies wishing to penetrate the hospitality market with a credible, realistic approach aligned with industry practices.

I assist B2B companies, publishers, suppliers, startups, and SMEs looking to effectively penetrate the French hospitality market.

The hospitality industry is a complex, fragmented ecosystem with multiple decision-making circuits.

Failing to master its codes, players, and vocabulary often leads to wasted time, money, and commercial credibility.

My role is to help leaders structure a genuine market access strategy, focusing particularly on:

– a deep understanding of the hospitality ecosystem (independents, groups, brands, franchises, managers, real estate companies)

– identifying the right contacts and prospecting channels

– adapting the sales pitch and content to the hospitality industry's terminology

– structuring an offer and business model compatible with the sector's realities

– training and onboarding sales teams on the specifics of the hotel market

– levers for awareness, visibility, and credibility with industry players and decision-makers

I provide strategic, short-term, decision-oriented support, working directly with leaders and their teams.

I do not conduct lengthy audits or standardized reporting.

As co-founder and General Manager of Stratégie Hôtel, I have been working alongside hospitality players and their partners for over 15 years.