Freelancer profile translated to English.

Description

I help hotels, restaurants, and lifestyle venues generate more bookings through effective content strategy and high-performing ad campaigns.

For 5 years, I led the digital communication in-house for the premium & lifestyle hospitality brand: **Demeures de Campagne**: content strategy, social media management, paid social, photo shoots, and coordination of the brand's satellite accounts.

Today, through Boussier Studio, I offer independent hospitality businesses what large groups have in-house: a clear strategic vision and visuals that make people want to book.

My advantage:I shoot AND I manage the strategy.

A single point of contact, total consistency between image and message, and zero friction between creative and operational aspects.

What I can handle:

- Social media strategy (Instagram, Facebook, TikTok)

- Content creation and planning (photo, reels, carousels)

- On-site photo shoots (venues, dishes, atmospheres, lifestyle)

- Community management and editorial line

- Meta Ads campaigns (acquisition, awareness, bookings)

- Digital presence audit and redesign

Based in Orléans, I travel throughout France for shoots and on-site support.

Let's talk about your establishment: a 20-minute call is enough to understand your challenges and see if I can be of service.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Orléans (up to 50km), Paris (up to 50km), Tours (up to 50km), Bourges (up to 50km), Chartres (up to 50km)

Demeures de Campagne
Social Media Manager
HOSPITALITY
January 2021 - December 2025 (4 years and 11 months)
Ile-of-France, France
Strategy & Content
- Definition and management of the social media strategy for the brand and its establishments.
- Creation and deployment of organic and sponsored content (photo, video, copywriting).
- Social media engagement, active moderation, and performance tracking.
- Management of newsletters and digital communication campaigns.

Acquisition & Performance
- Design, optimization, and analysis of Meta Ads campaigns (+29% net revenue in 2023).
- Supervision of SEA & SEO levers in collaboration with partner agencies.
- Management of the media budget, KPI tracking, and optimization recommendations.

Management & Projects
- Management of a team of 3 multi-site employees.
- Development of event projects to enhance the attractiveness of establishments.
- Participation in the 360° communication strategy alongside management teams (Steering Committee / Board Meetings).

Production & Visual Expertise
- Organization and execution of photo & video shoots for the brand.
- Strategic watch, trend analysis, and competitive benchmarking.
Social Media Marketing Photography Meta Ads Community Management Content Creation