Freelancer profile translated to English.

Description

I help SME executives structure and manage their commercial development to transform their growth into sustainable performance.

Many companies have a solid product and a real market, but their sales organization remains fragile: growth often relies on the executive, sales methods are poorly formalized, and sales performance is difficult to manage.

I intervene as an outsourced commercial director / Head of Sales, with both a strategic and operational approach: structuring sales processes, implementing management indicators, and supporting sales teams in the field.

My goal is to transform an often informal commercial dynamic into a structured, managed, and reproducible commercial system.

During my assignments, I have notably contributed to:

• increasing sales by +125% in 12 months for an automotive SME

• managing a network of over 700 B2B partners

• developing several key account partnerships (Ford, Point S, Leclerc Auto, Autodistribution)

I work with SMEs and companies in the structuring or acceleration phase, who wish to professionalize their sales organization and secure their growth.

If you wish to structure your commercial development or take your sales organization to the next level, let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nîmes (up to 50km), Montpellier (up to 50km), Aix-en-Provence (up to 50km), Marseille (up to 50km), Valence (up to 50km)

Groupe GDA
Optimization of Commercial and Economic Performance
RETAIL (SMALL BUSINESS)
September 2025 - Today (11 months)
Alès, France
Context

Distribution company with stable activity but facing insufficient profitability and poorly optimized inventory management.

Problem

Despite a correct business volume, the company encountered several difficulties:
Significant cash flow tied up in inventory
Heterogeneous product rotation
Poorly optimized pricing policy
Lack of precise management indicators.

Intervention

Complete analysis of commercial and economic operations to identify areas for improvement.

Implementation of several structuring actions:
Analysis of product rotations and identification of high-value products
Optimization of inventory management
Automation of replenishment thresholds
Revision of the pricing policy
Implementation of indicators for monitoring margin and product rotation.

Results
Optimization of inventory levels
Improved product rotation
Reduction of financial tied-up assets
Improvement of overall margin.
Needs Analysis Profitability Optimization Optimization Pricing
Koela
Structuring of a Sales Organization and Sales Force
HEALTH AND WELLNESS
April 2025 - Today (1 year and 4 months)
Paris, France
Context

Koela had a well-positioned product but faced difficulties in accelerating its commercial development and improving the profitability of its sales model.

Problem

The sales organization had several limitations:
Insufficient conversion rate
Poorly optimized sales organization
Significant fixed sales costs
Lack of structured performance management.

Intervention

Implementation of a new sales organization to make the model more efficient and agile.

Actions taken:
Structuring an outsourced sales force model based on sales agents
Building and structuring a team of 4 sales agents
Defining a performance-based compensation system
Optimizing territorial coverage
Structuring sales pitches and sales tools
Implementing sales performance management indicators.

Results
Increase in turnover of +15%
Conversion rate increased to over 25%
Reduction in fixed sales costs
Improvement in the overall profitability of the sales department.
Sales Strategy Commercial Development Sales Director Sales Coaching
Requinq’Auto
Restructuring and Revival of Commercial Development
AUTOMOBILE
September 2024 - Today (1 year and 11 months)
Salon-de-Provence, France
Context

This structure was going through a critical period with monthly losses and poorly structured commercial activity. The company lacked visibility and had no formalized sales method.

Problem

Commercial performance relied mainly on the executive's energy, without a structured sales organization or customer acquisition strategy.

Intervention

Support for the executive in a complete transformation of the commercial model.

Actions taken:
Definition of a clear and prioritized sales strategy
Implementation of an acquisition funnel and structured customer follow-up
Structuring the sales discourse and supporting the executive in sales
Increasing visibility through social networks and digital campaigns
Optimizing costs and developing new commercial offers.

Results
Turnover multiplied by 3 (from €3,000 to €10,000 per month)
Generation of over 10 qualified leads per day
Conversion rate above 25%
Gross margin increased to over 60%.
Commercial Development Business Development Sales Coaching Sales Strategy