Freelancer profile translated to English.

Description

Immersed in SEO and web writing since 2014, I gradually advanced by expanding my skills with webmarketing, SEA, and web analytics, to the point of understanding web and digital issues as a whole: from content to code, including design and therefore UX.

My professional and personal experience has indeed allowed me to improve little by little in webmarketing and SEO while developing related skills (HTML, CSS, notions of PHP, Javascript, UX...), in order to be as independent as possible in the actions to be taken.

I implement strategies to improve natural referencing as well as a client's overall visibility, but I especially seek to adapt to target audiences and end-users. SEO and online advertising are not suitable for all businesses; I adapt to their specificities and the needs of their target audience.

My passion for writing and music led me to write in parallel with my studies, first on my blog Besace Linéaire d'Origine Grégorienne (B.L.O.G.), then in the cultural newspaper Ventilo, before joining the VisualMusic team and launching my new blog Le Foie de Loutre. I also hosted my own radio show on the independent radio Beaub FM (Limoges) then RCV99 (Lille), before continuing the show as a podcast.

Languages

English
Fluent
German
Basic
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

OMG Performance
SEO Audit and Optimizations
AUTOMOBILE
March 2022 - April 2022 (1 month)
Performed a comprehensive SEO audit (technical, semantic, linking, local) for the OMG Performance auto garage.
Implemented the main onsite recommendations.
Set up tracking via Google Analytics.
SEO SEO Audit Google Analytics Local SEO Natural Referencing
Market Academy
Webmarketing Manager
DIGITAL AND IT
December 2018 - December 2020 (2 years)
Aix-en-Provence, France
The web agency Market Academy creates e-commerce sites and offers a complete digital strategy tailored to clients. I was the traffic manager and head of webmarketing, both for the agency's visibility and for clients.

-> Implementation of web analytics tools (Google Analytics, Tag Manager, UTM links, heatmaps...);
-> SEO, UX, and marketing audits;
-> Proposal of digital strategies, optimizations, and creation of content and features;
-> Implementation of selected marketing actions (online advertising, optimized content, newsletters, netlinking...).

In parallel, I wrote articles for Market Academy's blog and managed all marketing for Kiwiz, a tool for compliance with VAT anti-fraud law using Blockchain, specifically aimed at e-merchants.
SEO Web Writing Webmarketing Strategy Web Analytics Digital Communication
Undoe
Co-Founder
SOFTWARE PUBLISHING
January 2017 - November 2019 (2 years and 11 months)
Marseille, France
Undoe was the company we created in an incubator (Boréal Innovation) to develop a booking application for sports/wellness sessions named Rezervo, developed with Ionic and Angular. We also created websites using Wordpress.

Beyond the creation of the structure and administrative aspects, I handled all content and marketing, in addition to website creation using Wordpress and HTML/CSS. I also worked on the design of the Rezervo application with Sass.
Business Creation Mobile Application Wordpress Webmarketing Web Writing HTML5 CSS3 SASS