Julien Benassi

CREATIVE DIRECTOR | BRAND DESIGNER | ILLUSTRATOR

I am Julien, an art director for over 20 years. I support companies in designing their brand universe, always with the same passion and curiosity!

I draw on extensive experience in agencies, particularly at Carré Noir (Publicis) and Dragon Rouge, where I was creative director for several years.

I work on very different universes, whether premium or mass-market.

/// APPROACH

I approach each project and problem with a global 360-degree vision to reveal the unique story of each brand.

I enjoy working in full collaboration with my clients or agencies, striving to understand their strategic challenges and to find bold, innovative, and impactful solutions.

/// PROJECT

Observe, think, and have fun to bring out creativity and aesthetic vision!

/// SKILLS

- Branding & Brand Universe (Logotype & toolbox, brand book, graphic charter…)

- Storytelling

- Packaging (Range architecture, differentiation & in-store impact…)

- Advertising Campaign & Key Visual (Posters, digital, press ads, totem, stand...)

- Retail Concept (Often in collaboration with an interior designer)

- Publishing (magazine, catalog…)

- Web Design (website graphic design, banners, emailing, social media...)

- Storyboard Conception for films or animations

- Illustration (With different styles depending on the subject)

/// WEBSITE