Julien Azarian

Reporting directly to the Deputy General Manager and in charge of two key levers of business development:

• The Content Factory (production of +2500 assets/year for all online and offline sales and communication channels): structuring, management, recruitment, and coordination with business teams

• Social media customer relations, at the heart of brand reputation, and several times ranked among the best digital customer relations: strategy, crisis management with the Executive Committee, team management, training, and operational excellence Transversally:

• An annual budget to manage of +€1M and 14 employees supervised

• Coordination of a portfolio of service providers

• Hybrid management (creative and customer relations) Key challenges: consistency of messaging, relational excellence, attention to detail, image management, cross-functional coordination

In charge of the digital communication for a major player in online entertainment (3 million fans). Community management, production of editorial and visual content, project management (book publishing, partnerships, events).

In charge of the development and implementation of the French social media strategy: content, community management, events, media, advocacy...

• Direction of the social media strategy for the world's #1 Nespresso market: translating the company's business and communication objectives into an editorial, media, and customer relations approach

• Coordination of campaigns, content production, and premium events (Cannes Film Festival, SIRHA, Bocuse d'Or...)

• Raising awareness of social media issues for internal target audiences (HR, B2B...)